Report: 83% of mobile games fail in the three years after launch
New research from mobile revenue growth engine SuperScale has found that 83% of launched mobile games fail within three…
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New research from mobile revenue growth engine SuperScale has found that 83% of launched mobile games fail within three years, while 43% are cancelled during development.
Advertisement Conducted by Atomik Research, SuperScale's Good Games Don't Die report was published this week, and is based on interviews with 500 game developers in the UK and US. According to the report, 76% of launched games reached peak revenue within the first year, but only 4% reached this peak during the second year.
The report also found that while over half of developers use live ops in their games, 38% don't release regular content or updates, with less than half releasing monthly updates to their games, leading to just 5% of games receiving support seven years post-launch. Despite the failure rate of new titles, 78% of developers prefer working on them.
However, over a third of respondents said that uncertainty in the industry "is stopping them from developing new games," with 30% feeling as though the current market "is too difficult to succeed in."