Sony Gaming Unit Adds Uber Antitrust Lawyer Amid Expansion Plans

[Bryank75]

If its publisher acquisitions it would be like Bungie. I don’t think there is a reality where sony buys a publisher and cuts off major revenue streams from them to boost just playstation hardware that already cannot meet demand. Sony wants to increase playstation revenue, if they buy a big company they want them to become more profitable not less.

Square, capcom, take two , or whoever would stay multiplatform (if that were to ever happen) with some caveats, CDPR could go either way.

I dont think Bethesda and Activision games will end up exclusive either, outside some select new stuff. I think Starfield and Redfall are the sacrificial lambs to get gamepass numbers up. I don’t think Microsoft continue to cut off nintendo or playstation revenue going forward for their major IP

PC sales and Gamepass alone cannot sustain AAA gaming

Nah I still don't think you guys get what I was saying above in my last post..

I think Sony want the biggest playerbase and I think they want a platform that is not only console but a PC store along with VR and mobile.

Maybe my mistake was mentioning CDPR due to GOG, which probably was too small-fry.

I think Sony's most likely move is to buy Epic and make it a launch-pad for all their exclusives on PC, to get a variety of 3rd party exclusives and attack Steams market share.

I think Sony's best bet is to make their cross-platform audience the biggest in gaming and the most affluent gamers who pay the most for content and day 1 release games..... thus dominating publishers across the industry, as they simply cannot be ignored in any way.

As I said above 100-130 million console install base + Epic Store 190 million users would be the biggest userbase in the industry by far. That then needs to be developed, integrating PS+ to Epic Store etc.

Also having Unreal Engine is a huge Ace that they can use to keep MSFT and others in check and earn royalties from every game MSFT's studios make with the engine / balancing out any money MSFT could make with Activision games on PS platforms.

 

[Remember_Spinal]

Nah I still don't think you guys get what I was saying above in my last post..

I think Sony want the biggest playerbase and I think they want a platform that is not only console but a PC store along with VR and mobile.

Maybe my mistake was mentioning CDPR due to GOG, which probably was too small-fry.

I think Sony's most likely move is to buy Epic and make it a launch-pad for all their exclusives on PC, to get a variety of 3rd party exclusives and attack Steams market share.

I think Sony's best bet is to make their cross-platform audience the biggest in gaming and the most affluent gamers who pay the most for content and day 1 release games..... thus dominating publishers across the industry, as they simply cannot be ignored in any way.

As I said above 100-130 million console install base + Epic Store 190 million users would be the biggest userbase in the industry by far. That then needs to be developed, integrating PS+ to Epic Store etc.

Also having Unreal Engine is a huge Ace that they can use to keep MSFT and others in check and earn royalties from every game MSFT's studios make with the engine / balancing out any money MSFT could make with Activision games on PS platforms.

It makes sense but like Gaben I feel like Sweeneys ego is too big to cash out right now. Tech Guys are different than Business guys like Kotick

 

[Bryank75]

It makes sense but like Gaben I feel like Sweeneys ego is too big to cash out right now. Tech Guys are different than Business guys like Kotick

I think if they show him the big picture and give him a key role, his ego should be messaged well enough to agree.

But I agree that it is the biggest potential stumbling block to the entire thing.

 

[nominedomine]

I have a bad feeling about this, most big acquisition targets are pure garbage and would have a massive bad influence on PlayStation.

I would've never wanted Sony to acquire Bethesda or Activision, just as I would not want them to acquire EA, Ubisoft or any other big publisher.

If I was Sony/PlayStation my only big target would be Valve.

 

[Swift_Star]

The only thing I know is that wheatever Sony buys, some hypocritical people will bitch about it.

 

[Katajx]

Is this really thread worthy?

 

[DynamiteCop]

Nah I still don't think you guys get what I was saying above in my last post..

I think Sony want the biggest playerbase and I think they want a platform that is not only console but a PC store along with VR and mobile.

Maybe my mistake was mentioning CDPR due to GOG, which probably was too small-fry.

I think Sony's most likely move is to buy Epic and make it a launch-pad for all their exclusives on PC, to get a variety of 3rd party exclusives and attack Steams market share.

I think Sony's best bet is to make their cross-platform audience the biggest in gaming and the most affluent gamers who pay the most for content and day 1 release games..... thus dominating publishers across the industry, as they simply cannot be ignored in any way.

As I said above 100-130 million console install base + Epic Store 190 million users would be the biggest userbase in the industry by far. That then needs to be developed, integrating PS+ to Epic Store etc.

Also having Unreal Engine is a huge Ace that they can use to keep MSFT and others in check and earn royalties from every game MSFT's studios make with the engine / balancing out any money MSFT could make with Activision games on PS platforms.

Sony can't afford Epic straight up, they're a $33 billion dollar company. That's 1/3 the value of Sony itself AS AN ENTIRE COMPANY, and you can damn well bet they won't sell for less than $40 billion

I'm sorry but you guys are living the clouds.

 

[DynamiteCop]

I have a bad feeling about this, most big acquisition targets are pure garbage and would have a massive bad influence on PlayStation.

I would've never wanted Sony to acquire Bethesda or Activision, just as I would not want them to acquire EA, Ubisoft or any other big publisher.

If I was Sony/PlayStation my only big targets would be Valve.

Valve has no reason to sell, none.

 

[Muddasar]

Sony can't afford Epic straight up, they're a $33 billion dollar company. That's 1/3 the value of Sony itself AS AN ENTIRE COMPANY, and you can damn well bet they won't sell for less than $40 billion

I'm sorry but you guys are living the clouds.

How did Take 2 valued at 18 billion manage to acquire Zynga for 12.7 billion?

 

[Remember_Spinal]

Is this really thread worthy?

Is this post worthy?

 

[Dabaus]

Sony can't afford Epic straight up, they're a $33 billion dollar company. That's 1/3 the value of Sony itself AS AN ENTIRE COMPANY, and you can damn well bet they won't sell for less than $40 billion

I'm sorry but you guys are living the clouds.

Sony can afford epic, it’s just does epic want to sell? Does tencent want to let go of the 40 percent stake they control? Does epic even have a reason to sell? Best case scenario is they buy Tim Sweeneys shares and that begs the question, would they need an anti trust lawyer for that? Doubt it.

 

[DynamiteCop]

How did Take 2 valued at 18 billion manage to acquire Zynga for 12.7 billion?

Take Two is a holding company...

 

[Yobo]

Epic would be the smartest acquisition from a business POV. Not very exciting from a games POV, with their only real IP of value being Fortnite.

Owning Epic Store and combining Unreal tech with Sony first party would be a great fit.

Only issue is it would be a massive hurdle for regulators. Sony would essentially be buying a direct competitor because Epic have a store front and the most popular engine in gaming used by other direct competitors

But if its not Sony or MS it will probably be Tencent

 

[Yobo]

Take Two is a holding company...

So is Sony ...

 

[Muddasar]

Take Two is a holding company...

Sony Group Corporation is the holding company of the Sony Group (ソニー・グループ, Sonī Gurūpu), which comprises Sony Corporation, Sony Semiconductor Solutions, Sony Entertainment (Sony Pictures, Sony Music), Sony Interactive Entertainment, Sony Financial Group, Sony Creative Products, and others.

You are talking nonsense and you know it. We have discussed this before. Please give it a rest.

 

[Bryank75]

Sony can't afford Epic straight up, they're a $33 billion dollar company. That's 1/3 the value of Sony itself AS AN ENTIRE COMPANY, and you can damn well bet they won't sell for less than $40 billion

I'm sorry but you guys are living the clouds.

Why couldn't they afford them?

Show me their limits and explain how their stock price limits their ability to issue bonds to raise debt?

TakeTwo spent 12 billion to buy Zynga, that was 60% of the value of TakeTwo at the time and TakeTwo had barely a billion in cash on hand.... how didn't that stop them?

 

[DynamiteCop]

So is Sony ...

I know you think this is a gotcha but it's really not.

They're not the same, Take Two is a non-divisional entity purely focused on gaming conglomeration and nothing else.

Sony is a multi-divisional entity tied up in numerous mediums without company wide support or funding to allow purchases on this scale to go through.

It would never be approved, there's not enough meat on the bone being spread that thin.

 

[Midn1ght]

I can’t see Gabe selling. Not that he doesn’t like money, but the whole philosophy at Valve is creating an open source environment, being customer friendly (to an extend) and the website content is mainly users generated.

As cool as the PlayStation brand is, the way they manage their store has always been a mess and they’re not really known in the industry as the most customer friendly entity. Furthermore, they’re just used to make their gaming business in a locked/controlled environnement. I can’t see them being any good at managing the most open and popular PC storefront.

My bet is on Square or Ubisoft.

 

[Muddasar]

I know you think this is a gotcha but it's really not.

They're not the same, Take Two is a non-divisional entity purely focused on gaming conglomeration and nothing else.

Sony is a multi-divisional entity tied up in numerous mediums without company wide support or funding to allow purchases on this scale to go through.

It would never be approved, there's not enough meat on the bone being spread that thin.

Give it up will you.

You are just arguing for the sake of arguing.

What you just posted is complete gibberish.

 

[Bryank75]

I can’t see Gabe selling. Not that he doesn’t like money, but the whole philosophy at Valve is creating an open source environment, being customer friendly (to an extend) and the website content is mainly users generated.

As cool as the PlayStation brand is, the way they manage their store has always been a mess and they’re not really known in the industry as the most customer friendly entity. Furthermore, they’re just used to make their gaming business in a locked/controlled environnement. I can’t see them being any good at managing the most open and popular PC storefront.

My bet is on Square or Ubisoft.

Epic / EGS.