Sony removed the interview with Neil Druckmann on AI and issued an apology

[John Elden Ring]

https://www.sony.com/en/SonyInfo/creative-entertainment-vision/interview/2.html

In re-reviewing our recent interview with Naughty Dog's Neil Druckmann, we have found several significant errors and inaccuracies that don't represent his perspective and values (including topics such as animation, writing, technology, AI, and future projects). We apologize to Neil for misrepresenting his words and for any negative impact this interview might have caused him and his team. In coordination with Naughty Dog and SIE, we have removed the interview.

Here's some context from GameDeveloper:

Sony apologizes after completely botching interview with Naughty Dog boss Neil Druckmann

'We have found several significant errors and inaccuracies.'

www.gamedeveloper.com

 

[Nym]

It appears Druckmann never claimed his next project would "redefine mainstream perceptions of gaming," but Sony went ahead and slapped that juicy quote into the exchange anyway.

Incredible lmao

 

[Evilnemesis8]

Lmao. Sony PR taking a huge L.
I imagine Druckmann was "allowed" to call out the "redefining gaming" part but not the AI bits.
Which makes sense, because that bit is part a much of a larger corporate strategy several levels above him that touches multiple departments.

 

[Danja]

Seems fitting since they don't have a PR department anymore.

 

[Fenton]

 

[Nhomnhom]

If Sony had decent leadership their entire PR department would be fired and replaced by competent people. They have been impressively incompetent for many years, they are the second largest company in Japan and yet come off as amateurs all the time.

 

[Gods&Monsters]

The damage is done.

The dev from Obsidian calling him out about AI when he works for Microsoft, the AI company, should be embarrassed and close his account.

 

[Danja]

The damage is done.

The dev from Obsidian calling him out about AI when he works for Microsoft, the AI company, should be embarrassed and close his account.

what did he say?

 

[Johnic]

A freshman with one class of marketing 101 under his belt, would have done a much better job with PR than Sony.

 

[Gods&Monsters]

what did he say?

And this asshole too

 

[Pogo]

sony are borderline nearing xbox stupidity lately i dont know whats going on in there

 

[anonpuffs]

Playstation can't stop stepping on rakes lmao

 

[Batzy]

They are channeling ea with this

 

[Neversummer]

sony are borderline nearing xbox stupidity lately i dont know whats going on in there

People say how PS strategy of porting games to PC is smart because in the short term it brings minimal profit & short term growth at the cost of Sony own platform & storefront. And that Sony knows best yet as history shows Sony has a long history of making mistakes.

PS following Xbox after Xbox imploded, nice

When they should be following Nintendo, Steam, Apple, Netflix.

I really do have to question if buying Paramount for 26 billion for ip is worth it. Is TMNT, SpongeBob, Tom Cruise/MIP worth 26 billion? And yes they would own the Sonic & Transformer movie rights but those ip aren’t owned by Paramount so Sega & Hasbro after the movie license deal ends can look at other partners & squeeze Sony for larger investment. Plus they would ultimately have to acquire Hasbro & Sega if they full wanted to expand ip/ make products outside movie which would require even more billions to the point you could’ve just bought WB & own stronger ip with bigger potential or save for other ip that would cost much less

 

[Killer_Sakoman]

Seems like Sony's current leadership had their leadership training somewhere close to Seattle.

 

[reziel]

Seems like Sony's current leadership had their leadership training somewhere close to Seattle.

Well their gaming headquarters is located in California the U.S biggest jokes of a state along with Microsoft so they're probably taking advice from those that live there. If Sony was smart they pull out back to Japan. You're either filthy rich in that state or living in shacks or on the streets there.