sony has to be conservative while spending money. they are not a triple trillion dollar company. the smart thing to do right now is to secure second party partnerships for 3 games
(like what they used to do)
Being overly conservative can cost you money too. These partnerships have Sony flooding studios with money only to increase their cost ultimately.
Had Sony bought FromSoftware a decade ago, they would have gotten them at a fraction of the cost of what it would take today. They had ample opportunity.
IF they feel they NEED to do it. sure. (defensive acquisition) like sucker punch.
It's not just about a defensive posture. Again, buying the right studios at the right time can be cost effective and spur growth in margins.
See above
they dont need to buy them for that....yet.
They've cited declining first party sales for over a year as a reason why they are not hitting forecasts. They absolutely need a better games pipeline and a diversified pipeline will reduce risk.
but they do. this is why you see layoffs.
Looks like you skipped out on the word "only". Yeah layoffs are a tool for improving margins, but they aren't the only tool. There is a reason why Sony is stood up PlayStation Productions and bought Audeze. They are diversifying their offerings.
Sony never had a pro controller until the Dual Sense Edge, they put out a "pro" adapter for the Dual Shock 4 towards the end of the PS4s life and it sold well. The Dual Sense Edge continues to be the best selling peripheral in America (dollars) basically since it came out.
All of these moves goes to improve margins and create more stable operating income and they have nothing to do with layoffs.
Everyone is experiencing this. especially in the entertainment industry.
PS is the dominant platform, we could say that they even have a "monopoly" in certain markets.
PS's imperative issues to solve right now are:
1. Try to make PS5 cheaper to the consumer while keep making money out of every console sold.
2. Fix Bungie
3. Reduce dev cost and reduce dev time while maintaining high production levels.
4. Normalize their GaaS output.
This is a super simplistic view that largely ignores the reality of things.
1. They've already said they've done about everything they can to reduce the cost of PS5s
2. Fixing Bungie assumes that Bungie is actually broken. It's so funny how Bungie is a release away from being "fixed". If Final Shape is successful and Marathon are successful, did someone fix them?
3. Another simplification. Everything costs something. You're not going to increase production levels and reduce costs and time. It's like saying I want a fast car, cheap, and reliable... Well, if that was so simple the market would be flooded with fast, cheap, reliable cars.
4. What does this even mean? This was just a generality. They just started shipping their GaaS games. Games take time to develop. They have a GaaS roadmap. That was maybe your worst comment on the list because it just doesn't mean anything.
Everything you said was vagueries and generic nonsense. Let me tell you what Sony ACTUALLY needs to do
1. Increase their pipeline of games to PC
2. Lean heavier on transmedia as a method of getting more exposure for IP
3. Diversify their portfolio with games that attract different audiences which will require more studios not less
4. Increase the focus on remakes and remasters where appropriate, they're cheaper to develop and go to strengthen IP, particularly with eventual PC ports and transmedia titles
5. Make cuts where appropriate to studios that aren't delivering on profitability and don't have much potential to, churn employees that are not performing at a high level
6. Diversify their gaming platform with handheld, cloud, mobile, and PC, focus on emerging markets for great TAM in console market
Let me tell you a story about Santa Monica Studios. They put out a really bad God of War game in God of War Ascension. Then their next game a new IP was canceled. They ended up having layoffs. They were not dissimilar to where Bungie is now. Their next product not too long after that was God of War 2018, which is one of Sony's best-selling original games, which was followed by Ragnarok.
The attention is on Bungie because Sony just bought them for 3.6 billion dollars, but Bungie has an extremely strong track record. The idea that they need to be fixed is laughable and is people taking a quote and some articles too far.
Yes, deadlines are important, but releasing a great game is more important. If Cyberpunk launched a year later, it could have avoided a lot of bad press. Particularly if they had skipped the last-gen versions.