Take-Two CEO: We're So Focused on Delivering More Value Than We Charge
Take-Two head honcho Strauss Zelnick states every time they establish a price, they want to make sure it's "good news for consumers."
mp1st.com
Take-Two is the parent company of Rockstar Games (Grand Theft Auto), 2K Games (NBA 2K, WWE 2K), and according to their CEO, they aim to deliver “great value at any given time.” This was in response to a question asked during the company’s recent quarterly earnings call Q&A.
In reference to the GTA+ price increase, Zelnick was asked about the company’s rationale and as they look forward to Grand Theft Auto 6, and what the CEO thinks of the pricing dynamics for the GTA franchise and the company’s portfolio as these games get larger with more robust experiences.
There’s more content constantly being made available, and we really aim to deliver great value at any given time, and we’re so focused on delivering more value than what we charge. Every time we establish a price, we want to make sure it’s good news for the consumer; that the experience vastly over-delivers in the context of the cost. That’s the goal. – Strauss Zelnick, Take-Two CEO
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