UK Video Games Market Report 2022: Consoles Splits, Top-Selling Games, Digital/Physical Marketshare

Unchained

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https://eraltd.org/media/72551/2023-era-yrbk.pdf

VIDOE GAMES DIGITAL MARKETSHARE SPLIT IN UK:

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UK CONSOLES BRAND SPLIT:

UK SPLIT.png


VIDEO GAMES HARDWARE MARKET REVENUE SPLIT:
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BEST SELLING GAMES IN UK FOR 2022:
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BEST SELLING GAMING ACCESSORIES:

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ethomaz

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The supply issues really hold PS5.

Switch: 880k
PS5: 780k
Xbox: 723k

And look at Xbox software… 1.5m… man that is just twice the number of Xbox sold in 2022 (LTD is a near 1:1 attach rate)… Gamepass effect at max.
 

Satoru

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I'm a firm believer that conditioning their fanbase to rely on welfarepass is what will kill the Xbox brand as we know it. It's only a matter of time before developers stop porting their games since they won't sell enough to cover the bill + ongoing support. The UK, being one of the biggest markets, kind of illustrates how Xbox players are buying less and less software.
 

ethomaz

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My bad.

1.5m includes Xbox One.

Series physical sales is 900k lol
Even if you include a 80% digital ratio that is still 3.6m… I mean that is less than 2 games sold per console in UK… that is ridiculous.
 
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KiryuRealty

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Where it’s at.
My bad.

1.5m includes Xbox One.

Series physical sales is 900k lol
Even if you include a 80% digital ratio that is still 3.6m… I mean that is less than 2 games sold per console in UK… that is ridiculous.
An attach rate of less than 3.0 is usually an indication that the hardware is not profitable, as well!
 
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There are some damning stats in that report.

  • 50:50 digital : physical means physical isn't dead and is been skewed by Steam
  • Twice as many digital purchases happened on the PS over Xbox. If that includes DLC and MTX then God-damn.
  • a 25% drop in software sales YoY for Xbox is abysmal.
  • Xbox owning only 11% of the share, in its' second market is disastrous
I want to see some PS5 vs Series sales because if the PS5 is outselling the Series consoles, despite having 2 price entry points, then lol.
 
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KiryuRealty

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Where it’s at.
I’m amused to see the huge digital advantage of the Xbox proven to be false.

That talking point always cracked me up, especially considering PlayStation offered full games digitally before XBox did, so it’s been normal there way longer than for Xbox!
 

ethomaz

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Another interesting info.

Average digital full-game: £15.19
Average physical full-game: £36.47

Digital games gives half less revenue in average than physical... that is probably because there is these very cheap indies that are digital only.
 

Entropi

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I think MS should buy Nintendo instead.

And no, I love Nintendo and I don’t want that to happen ever.
 

KiryuRealty

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Where it’s at.
I think MS should buy Nintendo instead.

And no, I love Nintendo and I don’t want that to happen ever.
I hate both Nintendo and Microsoft, they’re both cut from the same cloth, but I still wouldn’t want to see that.


Conversely, it would be funny as fuck to see MS run by Nintendo.
 

daniel5043

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Another interesting info.

Average digital full-game: £15.19
Average physical full-game: £36.47

Digital games gives half less revenue in average than physical... that is probably because there is these very cheap indies that are digital only.
Cheap indies and more sales
 
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EN250

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I'm a firm believer that conditioning their fanbase to rely on welfarepass is what will kill the Xbox brand as we know it. It's only a matter of time before developers stop porting their games since they won't sell enough to cover the bill + ongoing support. The UK, being one of the biggest markets, kind of illustrates how Xbox players are buying less and less software.

gp is made with the purpose of people getting used to "free sh*t" and if MS keeps buying pubs and devs while subsidizing that program till it reaches a point where it actually isn't burning money, they can force their hand on 3P devs/pubs since by that time, no one of their customers would be willing to buy games and just consume it through the program, that's why MS wanted Sony to do the same, because they knew it couldn't be sustainable for Sony and that's why it's a threat, they want to do what Apple and Spotify did to music, streaming made the medium lose value, same is happening with video streaming atm and could happen to video games as well
 

VillaiN

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gp is made with the purpose of people getting used to "free sh*t" and if MS keeps buying pubs and devs while subsidizing that program till it reaches a point where it actually isn't burning money, they can force their hand on 3P devs/pubs since by that time, no one of their customers would be willing to buy games and just consume it through the program, that's why MS wanted Sony to do the same, because they knew it couldn't be sustainable for Sony and that's why it's a threat, they want to do what Apple and Spotify did to music, streaming made the medium lose value, same is happening with video streaming atm and could happen to video games as well

Yea, sony probably realised what they want to do. After latest info GP wont work anytime soon.

Retailers wont sell xbox hardware if they cant make money on software. GP sub cards cant support majority of industry. Let alone when u take in account their market share.
They ll never achieve 80,100M full paying GP subs without majority of core gamers using it. Average phone, android, tv user s not going to pay 15 or 20$ per month. They dont get it. They can only achieve it if they put version of GP on PS5 and switch. I doubt sony and nintendo ll allow it.
Or if they lock access to wow, cod etc. behind GP. Doubtful.
Big AAA games today re too expensive for GP model.

Look at studios. Majority seems focused on smaller AA games (Hifi, Grounded, Pentiment.. )who can be shipped quicker to fill GP. They cant wait 3-5 years for AAA games.

I have zero problems with MS in console world. Let them compete so sony s also better. But their vision of medium would only lead to downfall of industry (from GP to buying whole publishers). It only lead to less and less quality AAA games.
 

Yurinka

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Seems that MS acquisitions, Game Pass and the Sony PC ports are killing PlayStation. Sure :LOL: