Yep, no reason for Apple to argue the numbers when they are trying to protect their rent collecting scheme.
Documents from its recent trial with Epic Games shows just how much the App Store rakes in from the industry.
www.inverse.com
And again, this was four years ago and their revenue (and therefore profit) in this category has only gone up.
Denying reality because it means your favorite gaming company isn't on top is weird to me.
I mean, the hard data numbers are real. It's true Apple made $8.5B from the AppStore (and they make way more now as I mentioned) in revenue. But it isn't profit. It's like to say Sony makes $27B in profits from PS, that's false and wrong.
Some goes with considering these are net profits because that had 75-78% operating margin. It would be like to say, hey, PSN is a gold mine because makes a shit tone of revene with an insane operating margin/operating profits.
Well, like the AppStore, PSN may have a huge operating margin profit. But there are huge related costs reported in other areas -so not considered for the operating margins- like from making the PS hardware -sold at a loss-, funding a ton of big ass AAA 1st and 2nd party games, signing many 3rd party exclusives, marketing deals, paying the servers for PSN, marketing, etc.
This is what Apple -and I- say: it is misleading to ignore all the other costs that aren't included there. When instead when looking at the whole SIE or Nintendo, all these costs are included there, so obviously the profitability -at all levels, including the operating one- is way smaller than when ignoring them for Apple.
Even if in Apple's case, profitability is still higher because they don't spend hundreds of millions on funding games, and they sell their hardware at a profit.
Apple doesn't like, these dumb journalist are just comparing Apples to oranges.
Denying reality because it means your favorite gaming company isn't on top is weird to me.
I don't deny reality, I just explain they are wrong because aren't comparing the same for both companies. They are comparing the revenue of a store vs the profits of a whole company, which is a retarded and biased comparision.
When they should compare the same for all companies, like the gaming revenue from the companies. Or if want to limit to their stores, the revenue from their stores. When doing so, the claim made by these journalists of "Apple getting more profit than Nintendo, Sony etc combined" is false and wrong. First because they are not comparing profits, and second because the quantity isn't bigger than the other one, in fact Sony's one alone is bigger.
A fair comparision is to compare this Apple gaming revenue vs Sony and Nintendo's gaming revenue in the same period, because you'd be comparing gaming revenue for both:
We can't compare operating profits from the stores because companies like Nintendo or Sony don't report the operating profitability of their stores separatedly, because they consider them just another part of their whole business and their costs and revenues are too interconnected.
It would be as retarded as to say that Sony makes more profits than Nintendo from gaming because SIE makes 27B in revenue and Nintendo only has around 3B in profits. This would be stupid because you aren't comparing the same.