Sony too focused on shareholder value & profitability at expense of sales figures... - Hideki Yasuda (Analyst)

BroodCorp

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PlayStation Studios - To grow IP and increase cash flow by utilizing Sony IP with transmedia.
PC game ports - To grow IP and increase margin with low cost PC ports.
Peripherals - To increase marign on high margin products like Dual Sense Edge, Ps Portal, and Pulse Elite headsets
Great they have other plans to make money. Are you on salary over there? You should have a better angle than “big company still make money tho”.
 

Gediminas

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Where did they find this FUDsuda guy!?
Trash Dump GIF
 
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voke

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I disagree in the sense that trying to beat ps2 sales numbers should be a priority for Sony. They need to entrench their users as much as they possibly can, we already know PS consoles will push out 100-120 million every 7 years, the data suggests that won't be changing for Sony this gen, and likely the next.

Sony publishes and develops fantastic software, if they continue that, I wouldn't exactly worry about hardware sales at all, we've known how these numbers trend for awhile.
 
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Evil Aloy

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I definitely think there was an opportunity there.

Not sayin PS is doing badly... they're still good but I think they should be more growth focused.

Exactly. Playstation is doing well but the collapse of Xbox has given them the opportunity to dominate and they are failing to capitalize on it. That's not dooming, it's just the truth.

If Sony wasn't porting its games to PC all the people fleeing the sinking ship of Xbox would have had no choice but to swallow their hate for Playstation and buy the console. That would have been an easy 20-25 million extra customers by the end of the generation. Now most of them went to Steam and are lining fat Gabe's pockets.
 

Nhomnhom

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I agree 100%, they are way too aggressive in trying to chase short term profits at the expense of the long term health of their PlayStation business, pretty stupid. It's what you expect from these bean counters leading Sony.

The market is not stupid, Sony showed again and again that they are not confident in their console business going forward and don't expect any expansion from their console.
 
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Yurinka

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His retarded anti-Sony FUD, half thruths and lies are so retarded that I think would be a good fit for Bloomberg.

From my perspective it's just numbers. Xbox is collapsing, yet the PS5 is behind the PS4 in sales. Why did Sony fail in converting the xbots to Playstation?
Sony isn't failing to convert them, Sony is increasing their market share. The analyist is making ultra cherry picking.

PS5 is ahead of any PS console (and in most cases any console in history) in total revenue, total profit, active userbase, hardware revenue, software revenue, amount of games sold, accesory revenue, subscription revenue, off-PS revenue, average money spent per user and more things I may forget.

Regarding hardware sales, in terms of units they are ahead of PS4 in USA and Japan. It's only Europe where they are a bit behind behind in units makes the worldwide units sold number to stay under PS4. In any case, this year they sold 21M units, which even if not reaching their original target it's a ton of units.

If they aren't way ahead of PS4 is because they had important shortages and weren't able to price cut the console and instead had to increase its price because the prices of making it highy grow instead of reducing over time as happened in previous generations. This, combined with a huge inflation in EU and people's economy struggling made them to be under PS4 in some EU countries.

And well, another reason is that there are still several dozens of millions of users still happy with their PS4 generating money for Sony there. A record amount of people at this point of its life cycle. People which will continue migrating to PS5 (or maybe some directly to PS6) over time.
 
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ethomaz

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Is PS5 outselling PS4 or not?

I rely on this place for PlayStation knowledge.
PS4 had the same production issues as PS5?
PS4 maintained the same price for 4 years like PS5?
I mean after the supply issues ended PS5 shipped way more in a FY than any PS4 FY could.

It is indeed below WW because somehow Europe is having issue with the high price there.

But it is obvious for anybody that PS5 selling power is way bigger than PS4.
If Sony had choose to drop the price at least one time (hey PS4 was being sold at $299 in the 3th year while PS5 is still $499 or more in Europe) it is clear PS5 should be way ahead PS4 worldwide.

The place it doesn't have a higher price like Europe it is outselling PS4 by a big margin.
 

Puff

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Just a feeling here...

Why these analysts doesn't make these same claims about Series S/X real lower sales numbers?
The Xbox has a chance to make Japan its second-largest market after the U.S. if it takes the right steps for years to come,” said Hideki Yasuda, an analyst at Ace Research Institute in Tokyo.

Unfortunately without success
 

ethomaz

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Unfortunately without success
When Xbox had the chance to make Japan it second-largest market after US?

I mean there isn't any hint about that in over 20 years of Xbox lol
The best Xbox there did like 1 million units that is nowhere close to 2nd best market... it is not even in the TOP10 or maybe TOP20, TOP30 lol
Brazil sold way more Xbox 360 than Japan.
 
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ksdixon

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From my perspective it's just numbers. Xbox is collapsing, yet the PS5 is behind the PS4 in sales. Why did Sony fail in converting the xbots to Playstation?
Because they're cheap bastards who've already migrated over to PC GamePass playing/Twitch stream viewing and "youtube game movies".

They aren't gaming fans, they play MS Rewards for GP sub money. Their superiority complex comes from them thinking they're getting one over on MS or above other platform players, because they got their GP for *free whilst getting some oreo cookies on the weekly food shopping.