We heard about this years ago before Sony purchased Bungie and then silence. What took so long?
Big budget mobile games require several years to be made, they require aprox. the same work than a console / PC AAA GaaS game from a generation or so ago. 5 years like in this one is on par.
Mobile games from big publishers take around that, even from casual genres because they made a ton of playtests, focus testing etc. and adjustments to the gameplay, UI/UX, progression, economy, soft launches, AB tests etc before release.
If it success it is free money to Sony.
After all there is no Bungie investment... Netease just licensed the IP for that mobile game.
People can't like it but that diversification is always good for the franchise.
Maybe some mobile player ends liking it and wants to try the original game on consoles / PC.
I will give it a try when releases out of curiosity.
Yep, other than some people from Bungie to send them assets and lore plus overviewing/reviewing/approving what they do, pretty likely Netease handled most of it. Sony / Bungie basically just cashes the money.
Shooters for mobile games are very popular in countries where a lot of players (in many cases kids/teenagers) can't afford a medium / high end PC or console, or consoles aren't available on their country. So help them grow in countries and demographics that don't directly overlap with the high end console & PC games.
In some of these countries most players are used to play mostly mobile or PC F2P games, but there is a good amount of players who also have a medium/high end PC or console. So a portion of these players may know about the IP thanks to the mobile game, and maybe may end becoming a fan and wanting to play the console / PC titles.
On top of that, pretty likely they'll cash a good amount of money with the mobile game alone and Netease is the one who pretty likely funded and developed most of it. So basically it's free money. It's a great move for Netease (who gets access to a top shooter IP), Bungie and Sony.
