Eurogamer: What is the point of Xbox? More Shots fired 🧨

Loy310

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Don Mattrick and Sony really gave xbox a poison pill last gen, a pill that's just taking its time traveling thru the body taking out each vital organ one by one. A slow and painful death for xbox. I see now why Sega wasted no time pulling the plug cause xbox proves that dragging the shit out aint worth it.
 
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ethomaz

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This probably is very for two threads here... he worked at Microsoft as Senior Public Relations Manager.


GNIN568WIAAzQb8
 
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Nhomnhom

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Don Mattrick and Sony really gave xbox a poison pill last gen, a pill that's just taking its time traveling thru the body taking out each vital organ one by one. A slow and painful death for xbox. I see now why Sega wasted no time pulling the plug cause xbox proves that dragging the shit out aint worth it.
It was never Don Mattrick, it was always Phil Spencer. How is that so hard to understand?
 

ToTTenTranz

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Reason:

This article is really good. Xbox just fundamentally doesn't understand the gaming audience. The Microsoft leadership is built on fast deliverable and numbers. They expect a certain product to do x numbers by x time and position it to compete with the top of the line products in that category.
From Microsofts perspective if every game isnt competitive with the most successful games the way that their software competes then its not worth it.

They dont understand organic growth by fostering an audience over time and building it by satisfying their wishes.

The Acti/Blizz aquisition proves it.

They refuse to build as organic audience so they will buy someone elses and expect it to produce earth shattering results.


All Microsoft does is, at any given moment, run after the smashing successes of 1-4 years before and throw money at them until they beat all competitors into submission.

After >20 years in the videogame market, they still don't understand that this just doesn't work in games. The videogame market moves too fast, and almost all major successes in gaming are innovations in some way.
Innovation isn't something they can copy from last year's success stories, it's something they need to risk on.

And they won't risk on anything, because again all they can do is copy last year's successes. Their executives only greenlight stuff that has been proven to bring money before, so there's no room for innovation.
 
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ToTTenTranz

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Don Mattrick and Sony really gave xbox a poison pill last gen, a pill that's just taking its time traveling thru the body taking out each vital organ one by one. A slow and painful death for xbox. I see now why Sega wasted no time pulling the plug cause xbox proves that dragging the shit out aint worth it.

Oh lord of lolz, here they are: the hilarious Phil Protectors and Don Mattrick Excusers.

Mattrick ran Xbox for 3 years and spent less than $1B of daddy Microsoft's money. Phil has been running Xbox for 10 years and his bill is close to $90B.
The failures of Phil Spencer are orders of magnitude above Mattrick's.

But sure, all this is Don Mattrick's fault. 🤣



fucking hilarious.

all these hacks took money from m$ for years. and now, suddenly for engagement farming they are printing these articles.

pathetic losers. helped m$ scam people for years. they are in the same boat as m$.


Same hypocrites who were giving Phil Spencer lifetime achievement awards until last year.


The jury is for these awards is composed by none other than videogame journalists and other industry stakeholders.
 
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Gamernyc78

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Combination of gamepass failing to hit it's sub targets xbox brand getting battered in sales and impatient investors not impressed with the books.
These investors been dealing with losing money for years if it wasn't for satya things would have changed a long time ago.
 

ToTTenTranz

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These investors been dealing with losing money for years if it wasn't for satya things would have changed a long time ago.


That's the real problem here.
Phil Spencer's been allowed to be incompetent for way too long, and now I fear Microsoft might just decide to nuke it all because shareholders ran out of patience.
 
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Entropi

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11 years later and people still blaming mattrick. that was almost 2 gens ago.

Phil Spencer has some kind of superpower that he avoids any and all accountability for being so incompetent.
 

ghostwriter74

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They should ask Digital Foundry, they were sure that Series X and S are stronger competition for PS5. But the article shows once again how bad today's journalism is. The Xbox was already superfluous in 2020 because there were no exclusive console games, but the media was busy with the console war.

In retrospect, it is also bizarre that someone like Phil Spencer, who contributed significantly to the downfall of the Xbox, was honored for his work. Some users saw this coming over 10 years ago. Canceling games like Scalebound, closing studios like Lionhead and from then on almost all Xbox exclusives for PC creates no incentive to buy a console and invest in the ecosystem. Then they re-educate the remaining customers with Gamepass and wonder why hardly any games are sold. Then Xbox buys massively thanks to the money from MS, but has probably forgotten that MS and the investors want to see profits. This was also a misconception of some Xbox trolls who thought that MS was not interested in console sales, they have enough money and could also make CoD Xbox exclusive.

As a counter, I always brought up Mixer. MS invested hundreds of millions in streamers like Ninja and Shroud, but Twitch was still the undisputed market leader and MS gave up on Mixer. The same could happen with Xbox in the medium term. MS could sell the package of studios, licenses, etc. to Tencent or the Saudis for a few hundred billion at some point. But I guess they're trying their hand as a third-party publisher first; Sea of Thieves and Grounded were obviously a success on Playstation.

Despite everything, I'll probably buy an Xbox next generation if it's a real console. I don't like playing on the PC and have been completely multiplatform since the mid-90s, but I also know that not everyone can or wants to afford multiple systems. That's why good journalism is important to advise players. When troll sites like IGN, with 2 of the biggest Xbox trolls ever, claim that the Series S could deliver better performance than the PS5 because it has the same CPU as the XSX, you shouldn't be surprised. Players' disappointment means that they won't buy another product from the manufacturer. Many 360 fans were disappointed by the One strategy, many who bought the One anyway felt they were ripped off by the PC strategy, many Series buyers now feel they have been ripped off because everything that could make money will probably be ported to Playstation and Nintendo.

If analysts like Pachter continue to be quoted and paid attention to, even though they have been wrong and talking nonsense for decades, it makes the whole dilemma perfect.