OP you should call out the journalists specifically, because they're the ones who encourage the downplaying the most.
And the worst among them is Bloomberg Takahashi. He is arguably the most disingenuous of all the shill journalists; at least Jez Corden and Tom Warren are known MS/Xbox fanboys. Takahashi's anti-PS slant is not as well-known, so to the unassuming he would seem like a credible source. But that's mainly due to the scarcity in which he talks about PS-related news compared to Jez or Tom talking about Xbox-related stuff. He also hasn't quite had a fanboy meltdown the way Jez, or big Xbox influencers like Colteastwood have.
However, he (Bloomberg Takahashi) is by all accounts an anti-PS journalist; he always waits for news he thinks can be spun negatively before reporting anything related to the brand. So the intent behind his posts and reporting are clearly negatively biased, he just tries to hide behind data (that he then misinterprets and misrepresents) to look like less of a blatant hater.