The six years Jake spent working full-time at Sony starting in 2011 were incredibly instructive but he says the most important lesson he learned there was about brand alignment. “Sony is focused on the brand value of their products, and rightly so.
But that leaves out a lot of third-party games that don’t necessarily align with Sony's objectives. My hope is to make emulators that are available to everyone. There is a lot of value to be found in many awesome classic games such as Legacy of Kain: Soulreaver, for instance.”
Meanwhile, as Sony restructured their emulation project, Jake went from employee to contractor.
Jake created his own company, Implicit Conversions, in January of 2019. He didn’t want to carry out this enterprise alone, so he offered Robin, with whom he had recently reconnected, to join in. Unfortunately, for various reasons, the project didn’t gain much traction then.
A couple of years later, Sony decided to once again turn to Jake to help them manage their “old” games. That’s when he asked Robin to join him full-time in developing Implicit Conversions' activities.
Together, they worked out if the project could be viable and how to make it worth it. Robin’s experience in business and budgeting came in handy and Jake’s connection to Sony helped them identify the needs and necessary workforce to answer the giant’s demands. “This company almost happened by accident,” Robin reveals. “We weren’t 100% sure of where we were going, but we were going there together.”
Although they work closely with Sony, which covers its target market very well, there is still a sizable piece of the market where Sony isn’t necessarily interested. Whereas the video game publishers see Implicit Conversions' work as a series of games to be added to their stores, Jake and Robin have a bigger vision for their company.
Their plan is to work around console makers’ intellectual property on a technology long-established corporations view as outdated, in order to propagate the software they are developing. “I’d love to be able to play games such as Cybernator, Ninja Warriors Again, Peacekeepers, or Guardian Heroes on my modern console!” Jake points out.
With their own company, independent from console makers, the two developers have enough freedom to share the technology to a greater number of people and are now happy to see their prospects and team grow to new heights