“I don’t know if I did a great job,” he says of the chat. “My fundamental point was that we’re not here to grow at the expense of the other players. Our plan is to help grow the industry and obviously to get our share of that growth. Sometimes from members of the press, definitely from members of the community … you need your Spider-Man, you need your God of War, you need to go create a movie or a television series that’s as good as The Last of Us. And what I try to get through to people – and I don’t always do it the best way – is that’s not our strategy.
If we’re just growing and Sony’s shrinking, that doesn’t help anybody. Maybe if all you care about is Xbox success versus Sony’s success, but in terms of an industry, it doesn’t help Electronic Arts. It doesn’t help Ubisoft, it doesn’t help Fortnite. It doesn’t help anybody if all we’re doing is trading one customer for another customer on a different console.”
Phil Spencer on the future of Xbox: ‘Most people just want to find a great game’
The company’s 2023 Showcase drove home the changes facing the industry, and its need to adapt after a difficult year. Its CEO is positive the way forward is together
www.theguardian.com
Dude has no shame