I don't think he does. I think he's just very well compensated by Microsoft and has no morals, meaning he doesn't mind making a fool of himself.
However, I do admit that it's entirely possible that he had a lobotomy at some point in his life.
He leans into the antagonist role and then gets bothered that so many sony fans view him as one. Its a self fulfilling prophecy with a lot of these people, and thats the same on the playstation side of social media as well.
some of these people spend all day kicking the toxicity hornets nest and get mad when they get stung. They do it all day long for engagement and they will keep complainging about the nest they keep kicking being mean to them because they know it causes the other fan base to attack the other