Microsoft announces yet another 10-year deal, with firm behind Switch cloud games

John Elden Ring

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On Wednesday, the Xbox owner announced it had signed a ten-year agreement to stream Xbox PC Games, as well as Activision Blizzard titles after the acquisition closes, with Japanese cloud gaming company Ubitus.

Notably, Ubitus is the company which powers many of the cloud games available on Nintendo Switch, such as Guardians of the Galaxy, Hitman 3, Control and Resident Evil Village.

Microsoft has been trying to reassure regulators – such as the UK’s Competition and Markets Authority (CMA) and the US’s Federal Trade Commission (FTC) – that it won’t make Activision Blizzard games (most notably Call of Duty) exclusive to its own cloud gaming service, should the deal be approved.

Microsoft used Wednesday’s announcement to repeat its claim that this deal and other partnerships will give more choice to more players.

 
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Gamernyc78

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"Gamernyc can you please sign this agreement to allow us to allow you to play COD for the next ten years. We are trying to be a wolf and convey our pseudo narrative that we want to give more choice to gamers when in actuality we are trying to get in any which way possible, to then shut the door in the long run.

Who these clowns think they fooling lol
 

Satoru

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Here's the thing, the general population in favour of this deal will not think for two seconds to consider the implications these deals have - if they are anything substantial, that is. Signing a 10 year deal whereby they distribute their games over the cloud to other providers will make those providers reliant on their cloud services, further advancing their self interests in expanding that market. Once the 10 period is done companies will either have to sign new deals at what could be a substantial premium or lose access to those products.

As many said, it's a trojan horse, and while I can see it being useful for the general population, I doubt regulators will fall for this trick. Time will tell, of course.
 
24 Jun 2022
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Here's the thing, the general population in favour of this deal will not think for two seconds to consider the implications these deals have - if they are anything substantial, that is. Signing a 10 year deal whereby they distribute their games over the cloud to other providers will make those providers reliant on their cloud services, further advancing their self interests in expanding that market. Once the 10 period is done companies will either have to sign new deals at what could be a substantial premium or lose access to those products.

As many said, it's a trojan horse, and while I can see it being useful for the general population, I doubt regulators will fall for this trick. Time will tell, of course.

Glad this has been brought up, and hope regulators are sharp enough to catch on. MS wants these other companies to basically advertise their product for them for 10 years.

It seems like they basically want to come off as just a content provider to these other services and platforms for 10 years, building up relationships with customers on those other platforms, then once time's up, siphon away the content as well as users on those other platforms and services so Microsoft can lock them into their own platform & service offerings.

Like you said, these other cloud companies and platforms are still relying on Microsoft's cloud utilities & services as a part of these deals, whether that be for cross-service crossplay (leaderboards, global ranks etc.), online timed event hostings, redundancy backend etc. Almost all of these other companies are also unable to provide many of these things themselves, in large part because they won't be owning the content that's being licensed: Microsoft will.
 

Entropi

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Why would anyone want a large monopolistic organization with a history of having horrible taste, horrible organizational culture, and bad management practices that also lies to regulators consistently to gobble up the video games market?
 

Satoru

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Why would anyone want a large monopolistic organization with a history of having horrible taste, horrible organizational culture, and bad management practices that also lies to regulators consistently to gobble up the video games market?

Because they like one plastic box over the other. It's tribalistic behaviour, not an ounce of critical thinking.
 
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Zeroing

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Why always 10 years deals?
What happens when the 10 year contracts are over?

10 years is not a lot of time in the tech word.

Why the need to make deals when they still not own activision?

This is the questions journalists should be asking on twitter!

I think it’s clear what MS is trying to do, either people are really stupid or are just trying really hard to not see.
 

KnittedKnight

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Nice grift.

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A lot goes into kabuki theater, hence the 10 year deals and "remedial" allowances. It's amusing to see idealists with a certain world view deal with the contradictions as it relates to the institutions they somehow believe are the vanguards of the "greater good"... specially on a clear cut case with a prime offender. But I'll say no further, let time do all the talking. It has already done so much.... for those smart enough to notice of course.
 
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Gamernyc78

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Why always 10 years deals?
What happens when the 10 year contracts are over?

10 years is not a lot of time in the tech word.

Why the need to make deals when they still not own activision?

This is the questions journalists should be asking on twitter!

I think it’s clear what MS is trying to do, either people are really stupid or are just trying really hard to not see.
They are trying to perpetuate this belief that the deal is a "done deal" to convince others but I'm sure it is having a negative effect and will make entities such as the FTC even madder.

Also trying to make it seem with these (in bad faith) agreements that they are for the gamers.
 
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