Update 7/25
www.gamesindustry.biz
It’s amazing to think that at this time last year, we were preparing for the worldwide launch of “MONOPOLY GO!” after a seven-year journey to develop the game.
Today, I finally took a moment to reflect on the incredible journey of “MONOPOLY GO!.” Last month, we celebrated another major milestone in the MONOPOLY adventure by officially passing $2 billion in lifetime revenue. That exciting moment came just ten months since launch and only three months after reaching $1 billion, which is astounding.
The trajectory of this experience has been nothing short of extraordinary, and we have our talented team and passionate players to thank.
The engagement of our players has been, and continues to be, exceptional—while early retention beat our expectations, the remarkable long-term stickiness of the experience has challenged what we thought was possible in casual games, with over 8 million people playing every day of the week—representing more than 70% of our 10 million+ total daily players. This deep engagement is a true testament to our team of gamemakers and the ways they inspire play, every day. It has been incredible to see a game find an extremely invested, loyal audience that continues to significantly grow every day.
At Scopely, we have five culture tenets that drive our work: play to win; care deeply; ignite passion, earn loyalty; iterate to greatness; and embrace the adventure.
I cannot think of a journey that better represents our tenets more than “MONOPOLY GO!,” and I can certainly say it was an adventure. As anyone in the games industry knows all too well, the road to success is never linear. There were moments during the seven-year development process to get to “MONOPOLY GO!” where we questioned if we were on the right path, and, to be perfectly honest, there were plenty of times when we were not.
Monopoly Go reaches $2bn in consumer spending | News-in-brief
Scopely's Monopoly Go has amassed $2 billion in revenue
www.gamesindustry.biz
Reflecting on the journey of “MONOPOLY GO!”
A message from Scopely co-CEO Javier Ferreira.
www.scopely.com
It’s amazing to think that at this time last year, we were preparing for the worldwide launch of “MONOPOLY GO!” after a seven-year journey to develop the game.
Today, I finally took a moment to reflect on the incredible journey of “MONOPOLY GO!.” Last month, we celebrated another major milestone in the MONOPOLY adventure by officially passing $2 billion in lifetime revenue. That exciting moment came just ten months since launch and only three months after reaching $1 billion, which is astounding.
The trajectory of this experience has been nothing short of extraordinary, and we have our talented team and passionate players to thank.
The engagement of our players has been, and continues to be, exceptional—while early retention beat our expectations, the remarkable long-term stickiness of the experience has challenged what we thought was possible in casual games, with over 8 million people playing every day of the week—representing more than 70% of our 10 million+ total daily players. This deep engagement is a true testament to our team of gamemakers and the ways they inspire play, every day. It has been incredible to see a game find an extremely invested, loyal audience that continues to significantly grow every day.
At Scopely, we have five culture tenets that drive our work: play to win; care deeply; ignite passion, earn loyalty; iterate to greatness; and embrace the adventure.
I cannot think of a journey that better represents our tenets more than “MONOPOLY GO!,” and I can certainly say it was an adventure. As anyone in the games industry knows all too well, the road to success is never linear. There were moments during the seven-year development process to get to “MONOPOLY GO!” where we questioned if we were on the right path, and, to be perfectly honest, there were plenty of times when we were not.
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