Sony has acquired Beyond Sports, an AI-based data analysis and visualization company that specializes in fan engagement. As a result of the deal, Sony is reconstructing its sports business organization with the Netherlands-based Beyond Sports joining Sony-owned optical tracking provider Hawk-Eye and digital media platform Pulselive under its sports business umbrella.
"Beyond Sports has its roots in immersive worlds and can create compelling 3D figures in AR and VR but is not limited to those mediums. Its depictions can be viewed on smartphones or websites or infused into digital worlds like, for example, Roblox or a game on Sony PlayStation."
"Beyond Sports has its roots in immersive worlds and can create compelling 3D figures in AR and VR but is not limited to those mediums. Its depictions can be viewed on smartphones or websites or infused into digital worlds like, for example, Roblox or a game on Sony PlayStation."
Sony adds Beyond Sports to complement Hawk-Eye, Pulselive offerings
Japanese conglomerate Sony has announced the acquisition of Dutch AI-based data analysis and visualisation company Beyond Sports. Alkmaar-based Beyond Sports will sit alongside Hawk-Eye and Pulselive…
www.sportbusiness.com
Acquisition of Beyond Sports allows Sony to offer end-to-end options to clients for player data opportunities
Sony has reached an agreement to acquire Beyond Sports, an artificial intelligence-based data visualization company specializing in fan engagement. The Dutch tech company will join optical tracking provider Hawk-Eye and digital media platform Pulselive among Sony’s sports businesses.
sportsbusinessjournal.com
Last edited: