Sony claims Microsoft’s ‘true strategy’ is to ‘make PlayStation like Nintendo

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Eternal_Wings

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Sony has claimed that Microsoft’s “true strategy” behind its proposed acquisition of Activision Blizzard is to have PlayStation“become like Nintendo” and not compete in the 18-rated shooter space.

The comments were made in a newly-published response to UK regulator the Competition and Markets Authority’s decision to expand its investigation into the proposed acquisition.

In its 22-page response, Sony Interactive Entertainment alleges that if the deal were to go through, users would leave PlayStation’s ecosystem, Microsoft could raise Xbox prices, and independent developers would be harmed in the fallout.



As has been the trend with the regulatory back-and-forth, much of the document focuses on Call of Duty and the perceived harm Sony claims the Activision Blizzard deal would cause, should the flagship franchise be made exclusive to Xbox.


In one section of its statement, the platform holder singles out comments made by Microsoft that other platforms have prospered without Call of Duty, including Nintendo Switch. In its latest response, Sony says this claim ‘ignores the facts’.

SIE argues that Nintendo’s strategy is differentiated from PlayStation and Xbox because it doesn’t rely on 18-rated shooter franchises – games which it argues Microsoft will have virtual exclusive ownership of should the Activision deal be approved by global regulators.

In this sense, it alleges Microsoft’s “true strategy” with the Activision Blizzard deal is to make PlayStation like Nintendo, in that it does not compete in this space.

“Microsoft claims that Nintendo’s differentiated model demonstrates that PlayStation doesn’t need Call of Duty to compete effectively. But this reveals Microsoft’s true strategy,” SIE’s statement reads. “Microsoft wants PlayStation to become like Nintendo, so that it would be a less close and effective competitor to Xbox.

“Post-Transaction, Xbox would become the one-stop-shop for all the best-selling shooter franchises on console (Call of Duty, Halo, Gears of War, + Doom, Overwatch), as the Decision explains, and it would then be free from serious competitive pressure.”



“Ignoring these facts, Microsoft argues that Nintendo has been successful without access to Call of Duty,” it continued. “This misses the point. The Decision identifies a wide body of evidence showing that Nintendo offers a differentiated experience to Xbox and PlayStation because it is focused on family-friendly games that are very different from PEGI 18 FPS games like Call of Duty.


As is already seen, Nintendo does not currently rely on any content from Activision Blizzard to compete in the market,” it said.


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ksdixon

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I mean I get it, it's about hindering the sale if possible. But Sony's out here acting like SOCOM, mag aren't in the vault, alongside probable 3rd party attempts at resurgences for BF and MOH. Cod isn't the be all/end all of shooters
 

Hezekiah

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I mean I get it, it's about hindering the sale if possible. But Sony's out here acting like SOCOM, mag aren't in the vault, alongside probable 3rd party attempts at resurgences for BF and MOH. Cod isn't the be all/end all of shooters
With all due respect, SOCOM and MAG have nothing like mindshare and IP strength of Doom, CoD, and even Overwatch.
 

Yurinka

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I mean I get it, it's about hindering the sale if possible. But Sony's out here acting like SOCOM, mag aren't in the vault, alongside probable 3rd party attempts at resurgences for BF and MOH. Cod isn't the be all/end all of shooters
Sony have plenty of shooters they could revive...
They literally just got Bungie who are best in the business.

These shooters are tiny compared to the scale of CoD. Only BF gets somewhat closer but still is many times smaller than CoD.

Destiny had great sales but unlike CoD it only had 2 games while CoD releases a game per year that were the best selling game of the year for the last 20 years plus the Warzone and mobile games and has a way longer history and tradition.

Bungie, or even Firewalk or Deviotion could make an IP that looking at specific games could be as successful in PS as CoD. But they only could make let's say a game of that IP every 4 or 6 years or so, don't have the Activision manpower that allows them to deliver a yearly game plus Warzone etc. because they have enough size to work on several CoD games at the same time.

As of now Sony doesn't have any shooter -or any other exclusive or multiplatform IP- that produces that amount of money every single year. Here Sony doesn't lie.

But what Sony doesn't mention is that combining Destiny + Fortnite + Rainbow 6 Siege + Apex Legends + PUBG + BF + new 1st party IPs coming from Bungie, Firewalk, Deviation or Arrowhead plus the big 3rd party shooters I may forget they wouldn't miss CoD if it goes console exclusive. Specially when combined with the big exclusive and multiplatform games from other genres and the growth they are experiencing in many areas.
 

Alabtrosmyster

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I mean I get it, it's about hindering the sale if possible. But Sony's out here acting like SOCOM, mag aren't in the vault, alongside probable 3rd party attempts at resurgences for BF and MOH. Cod isn't the be all/end all of shooters
They would need to build a current base for these games (I know some people are only waiting for this to happen).

That being said, I don't like it, I find MS is being disruptive in the wrong way and they are too aware that many console gamers are basically CoD and Sports players so if they control CoD there will be serious consequences.

So, I'm kind of curious, can Sony be like Nintendo for older kids? I would personally not mind, but then again, CoD just proved that it's still a monster of a franchise.
 
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I get what SIE are saying here in one sense, but I'd also argue that when it comes to adhering to the traditional console business model, they already have more in common with Nintendo than Microsoft (and that's meant as a compliment). After all, Sony built their model by studying Nintendo & Sega and adapting what worked (and getting rid of what didn't).

Also if you look at it from a historical POV, back in 5th-gen, the N64 was the console with a grip on console FPS games. It was still massively outsold by PlayStation. OG Xbox was the defacto system for console FPS games of its gen. Completely overshadowed by PlayStation 2. 360 had even more aggressive COD marketing rights than anything Sony has, and was home for tons of FPS games that gen. Still got outsold by the PlayStation 3.

I mean it is what it is, though TBF FPS shooters as a genre is much bigger in terms of games revenue than it ever was on the N64, in the 6th or even 7th-gen of consoles. And COD is such an anomaly in terms of the playerbase and revenue it generates, the people who just say "well Sony can just make their own COD" don't understand how INCREDIBLY LUCKY they'd have to chance into such a game. There have been objectively better FPS games on the market that have completely failed at gaining the type of marketshare or revenue of COD, and COD benefited a LOT from Halo's sharp decline in popularity in the console space (evidenced no better by the abysmal performance of Halo Infinite).

Sony could put out a FPS 10x superior to COD and could still absolutely fail because COD occupies so much of the FPS space in terms of players and mindshare, and would have to have a massively catastrophic entry completely killing the brand in order for that hypothetical Sony FPS to have a chance at drawing an audience. And FWIW, it's not like COD's the only shooter saturating the market; there's VALORANT, Apex Legends, Overwatch 2, and even Sony/Bungie's own Destiny 2.

Even if COD were to have a timely demise as Sony brings out a new big FPS, it'd still have to compete against those other games and what's to say VALORANT (especially if it gets a console port) or Apex Legends wouldn't take over that space? What's to say those games wouldn't attempt a standalone retail campaign release? What's to say Battlefield wouldn't take up that vacancy? ALL of them would have more cache than a brand new FPS IP from Sony, making it very risky no matter what.

With all due respect, SOCOM and MAG have nothing like mindshare and IP strength of Doom, CoD, and even Overwatch.

Yep, and people think just because Sony could make a superior FPS game quality-wise (which I think they could; Killzone Shadowfall still holds up really well even today visually and in terms of gun physics; the weak level design and campaign are what let it down), automatically means it'd find an audience.

There's so many other variables involved, most of which are outside of any developer or publisher's control. Given they technically own Destiny now, Sony would be best off just building upon that with Bungie and growing the IP, maybe throwing in some treats and bygone features from their legacy shooter IP into that universe.

Because as you said, stuff like SOCOM, MAG, even Syphon Filter etc. I doubt have any cache beyond old-school diehard PS fans. I think the only legacy FPS IP they could bring back in some big way would be Killzone and Resistance. Otherwise, rolling forward with Destiny would be the best option, IMO.
 
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peter42O

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If Sony became like Nintendo, wouldn't that make them bigger and better? Nintendo dominates with first party games alone and sell 30m+ with the majority of them while Sony has only cracked 30m+ once with Spider Man (or was that with Miles too? I forget. Oh well.) and yet, they think that's a bad thing? Wow.

Sony fucking fears competition and simply want to repeat last generation. If the deal falls through, I hope Nadella takes no fucking prisoners and simply overpays for every major third party title to be a full console exclusive, fuck your timed shit, I wouldn't give them anything.

Sony has become a bunch of fucking pussies. Such fucking cowards and everything they cry about Microsoft potentially doing, they've already fucking done!!! lmfao
 
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Gamernyc78

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If Sony became like Nintendo, wouldn't that make them bigger and better? Nintendo dominates with first party games alone and sell 30m+ with the majority of them while Sony has only cracked 30m+ once with Spider Man (or was that with Miles too? I forget. Oh well.) and yet, they think that's a bad thing? Wow.

Sony fucking fears competition and simply want to repeat last generation. If the deal falls through, I hope Nadella takes no fucking prisoners and simply overpays for every major third party title to be a full console exclusive, fuck your timed shit, I wouldn't give them anything.

Sony has become a bunch of fucking pussies. Such fucking cowards and everything they cry about Microsoft potentially doing, they've already fucking done!!! lmfao
This is your take, really? As shit of a company as Microsoft is and how microsoft actually started the timed exclusivity and COD bullshit years ago and Sony just countered and eventually got COD timed exclusive dlc and such. This is very hypocritical imo.

I'm glad Microsoft is getting shit and seeing money doesnt always get you everything. From the shit show of kinect and the lies, to milo, to Microsoft denying rrod and trying to screw consumers until thy were forced to change their stance due to litigation and extend the warranty. Fuck them!
 
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peter42O

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This is your take, really? As shit of a company as Microsoft is and how microsoft actually started the timed exclusivity and COD bullshit years ago and Sony just countered and eventually got COD timed exclusive dlc and such. This is very hypocritical imo.

I'm glad Microsoft is getting shit and seeing money doesnt always get you everything. From the shit show of kinect and the lies, to milo, to Microsoft denying rrod and trying to screw consumers until thy were forced to change their stance due to litigation and extend the warranty. Fuck them!

Yes, it is. Sony are the ones who are being ANTI-COMPETITIVE. Anyone with any sense can see it. Microsoft did shit with 360 but Sony did their own shit before Xbox even existed. At the end of the day, this acquisition is NOT anti-competitive whatsoever and isn't going to kill off Sony or anything even remotely close to it. I mean come on. Sony simply doesn't want competition at all. They want to remain dominant and have no threat to their massive 70%+ market share. It's bullshit.

Everything I read from Sony is nothing but fear on their side and the best argument they have against Microsoft is either A) all from 30+ years ago that has nothing to do with today and B) potentially dominating certain aspects in the future which would probably be 20+ years at the earliest. I mean come on. Give me a break.

The more Sony talks about this acquisition, the less I feel compelled to spend money within their PlayStation platform and eco-system. But whatever, I believe that if this deal gets blocked, I think you'll 100% see the old Microsoft come back and that's the last thing anyone should want but at the same time, it would be no one's fault but Sony's. Sony talks about how vital COD is but yet reject a 10 year deal for COD which Microsoft isn't obligated to give them. No game or franchise is irreplaceable. Come on. Shit is a joke in my opinion but whatever.

None of this affects me whatsoever and im buying Diablo IV either way so it doesn't matter what happens with ABK but I want certain things to change within ABK and if they stay independent, sadly it won't happen. I also want COMPETITION meaning a repeat of Wii/360/PS3 era. I don't fucking care who wins but I want it to be close. All within 10m or so of each other. Xbox can be 3rd every time. I don't care. I just want it to be more competitive and closer when every generation ends.

Sony doesn't want this. They want a repeat of PS/PS2/PS4 generations and for me personally, while PlayStation was awesome, Xbox and Nintendo not so much and it was fucking boring. My favorite generation is still 360/PS3/Wii and im not even a Nintendo fan but I had no issues with them winning that generation or dominating now. That doesn't bother me. They all can dominate. I just want the gap between 1st and 3rd place to be close because it makes the gaming industry better and because as a consumer and as a gamer, I will get much more out of it. When it's so one sided, you'll always get less but be charged more. That's not what I want. If it's all close, they all have to be very competitive in every aspect - from pricing to subscriptions to offering more varied games and content. Everyone wins with this end result. One dominating while the second brand being half as much isn't good for anyone regardless of if you're an Xbox or PlayStation fanboy/extremist.

But each their own.
 

Gamernyc78

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Yes, it is. Sony are the ones who are being ANTI-COMPETITIVE. Anyone with any sense can see it. Microsoft did shit with 360 but Sony did their own shit before Xbox even existed. At the end of the day, this acquisition is NOT anti-competitive whatsoever and isn't going to kill off Sony or anything even remotely close to it. I mean come on. Sony simply doesn't want competition at all. They want to remain dominant and have no threat to their massive 70%+ market share. It's bullshit.

Everything I read from Sony is nothing but fear on their side and the best argument they have against Microsoft is either A) all from 30+ years ago that has nothing to do with today and B) potentially dominating certain aspects in the future which would probably be 20+ years at the earliest. I mean come on. Give me a break.

The more Sony talks about this acquisition, the less I feel compelled to spend money within their PlayStation platform and eco-system. But whatever, I believe that if this deal gets blocked, I think you'll 100% see the old Microsoft come back and that's the last thing anyone should want but at the same time, it would be no one's fault but Sony's. Sony talks about how vital COD is but yet reject a 10 year deal for COD which Microsoft isn't obligated to give them. No game or franchise is irreplaceable. Come on. Shit is a joke in my opinion but whatever.

None of this affects me whatsoever and im buying Diablo IV either way so it doesn't matter what happens with ABK but I want certain things to change within ABK and if they stay independent, sadly it won't happen. I also want COMPETITION meaning a repeat of Wii/360/PS3 era. I don't fucking care who wins but I want it to be close. All within 10m or so of each other. Xbox can be 3rd every time. I don't care. I just want it to be more competitive and closer when every generation ends.

Sony doesn't want this. They want a repeat of PS/PS2/PS4 generations and for me personally, while PlayStation was awesome, Xbox and Nintendo not so much and it was fucking boring. My favorite generation is still 360/PS3/Wii and im not even a Nintendo fan but I had no issues with them winning that generation or dominating now. That doesn't bother me. They all can dominate. I just want the gap between 1st and 2nd/2nd and 3rd place to be close because it makes the gaming industry better and because as a consumer and as a gamer, I will get much more out of it. When it's so one sided, you'll always get less but be charged more. That's not what I want. If it's all close, they all have to be very competitive in every aspect - from pricing to subscriptions to offering more varied games and content. Everyone wins with this end result. One dominating while the second brand being half as much isn't good for anyone regardless of if you're an Xbox or PlayStation fanboy/extremist.

But each their own.
I stopped reading at "anyone with any sense" that is very condescending. I put facts in my statement so yeah "anyone with any sense" will see that Microsoft deserves the shit they are getting. Noooo big buisness deserves to trample over others because of money and monopolize any sector which is what is happening when you try to and have and continue to buy some of the biggest gaming companies in gaming. This isnt about just Activision but the precedent and just adding Activision to the portfolio of other big comps they have bought and have their eye on. Competition? This shit doesnt breed competition, it stagnates gaming. Just like the bs thy did with their os and browsers, same shit, they just now want to force ppl to buy a crappy Xbox to play COD, a game that has been multiplat for ages and is a beloved franchise for ppl on multiple different systems.

And Sony isn't scared of anything, they lead in the gaming sector in revenue and profit over Microsoft. They are playing chess and just aren't going to lie down and get fucked while big Corp Microsoft tries to buy up everything because they can't produce good games on their own. Whether Microsoft succeeds or not, ppl will still buy a PlayStation to play Spiderman, GOW, etc luckily Microsoft cant buy those out too 🤣🤣🤣
 
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Gods&Monsters

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Sony have plenty of shooters they could revive...
They literally just got Bungie who are best in the business.
The answer is always Sony can make or revive their own shooters/games from scratch while MS can buy ready-made franchises. That's not competition.
 
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Lord Mittens

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The answer is always Sony can make or revive their own shooters/games from scratch while MS can buy ready-made franchises. That's not competition.

MS already have and always had established I.P's.. Halo and Gears.
Why shouldn't Sony just revive the I.ps that they are sitting on that aren't cinematic money makers?
 
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peter42O

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I stopped reading at "anyone with any sense" that is very condescending. I put facts in my statement so yeah "anyone with any sense" will see that Microsoft deserves the shit they are getting. Noooo big buisness deserves to trample over others because of money and monopolize any sector which is what is happening when you try to and have and continue to buy some of the biggest gaming companies in gaming. This isnt about just Activision but the precedent and just adding Activision to the portfolio of other big comps they have bought abd have their eye on. Competition? This shit doesnt breed competition it stagnates gaming. Just like the bs thy did with their os and browsers, same shit they, just now want to force ppl to buy a crappy Xbox to play COD a game that has been multiplat for ages and is a beloved franchise for ppl on multiple different systems.

And Sony isn't scared of anything, they lead in the gaming sector in revenue and profit over Microsoft. They are playing chess and just aren't going to lie down and get fucked while big Corp Microsoft tries to buy up everything because they can't produce good games on their own. Whether Microsoft succeeds or not, ppl will still buy a PlayStation to play Spiderman, GOW, etc luckily Microsoft cant buy those out too 🤣🤣

I said anyone with any sense because that's how I feel and see it because there's nothing here in ABK that's going to kill off Sony or that prevents them from competing. It all comes down to is PlayStation fanboys who simply don't want to ever see Sony pivot or change, don't want to see Sony lose market share, don't want to see Sony do anything different than what they've done and don't want to see Sony lose whatsoever or ever come close to doing so. So whenever I see someone defend Sony despite them doing everything that Microsoft did with 360 years earlier with PS/PS2 in my mind just tells me that these people don't want to ever see Microsoft and Xbox to ever be good or get good. In my mind, everyone else just wants to see Microsoft and Xbox stay down and never really amount to anything.

The funny part is that including yourself, nearly everyone here bashes Microsoft for no exclusives, no game of the year winners/contenders, mismanagement, no leadership among other stuff as well yet don't want this deal to go through but why? If Microsoft is that bad, why is everyone so scared? If anything, people should want this acquisition to go through because based on vast majority here, Microsoft would just fuck it all up anyway.

How is Microsoft going to trample over Sony? They're like 4th or 3rd at best. How? Is Sony all of a sudden going to die or end up sucking? I don't get it.

Microsoft doesn't stagnate gaming. That's SONY. Because they don't want anything to change. As for Operating Systems and whatnot, I didn't know it was Microsoft's fault that other companies back in the day didn't have the money or like Google recently, didn't want to spend the money. How can you ever be anything if you don't want to spend the money in order to make it bigger.

You're NOT forced to buy an Xbox. You can play on PC which I thought all PlayStation fans/owners had already. Or at least, this is what I remember reading last generation. COD is NOT a beloved franchise. That's hilarious. It's a money maker and if there was no multi-player which is more about playing with/against other people as opposed to the quality of the game itself, the franchise would die easily.

Microsoft has produced good games this generation. Come on. Just because YOU don't like them because they're not the Sony formula third person action adventure game doesn't mean that they're not good. Seriously, come on. Buying ABK is buying great games? LMAO. COD is great? Really? It's average at best and if it was up to me, I would kill it off. lol

Exactly. People WILL STILL buy a PlayStation yet Sony and their fanboys are somehow concerned. Why? If Microsoft is so bad with producing good games like you just said, what's the problem? What's the concern? LMAO.

But again, to each their own.
 

Gods&Monsters

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MS already have and always had established I.P's.. Halo and Gears.
Why shouldn't Sony just revive the I.ps that they are sitting on that aren't cinematic money makers?
I'm not talking about Halo or Gears. It's about Doom, COD, Wolfenstein, Fallout, etc.

Sony is right. MS wants Sony to be like Nintendo and make everything themselves to sell their platform while MS buys everything else ready-made.
 
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