Sony rumored to have 'locked down marketing rights' to GTA 6 on the PS5 and PS5 Pro

[arvfab]

Do these marketing deals even do anything? Sounds like a waste of money.

In the case of GTA6 yes and no. Yes, because of the hype around the game. So it's obvious you want your name linked to it.

But on the other hand, GTA6 is releasing on two platforms only for now, and one of them isn't relevant anymore.

Unless they already know GTA6 might be a launch title for Switch 2. In that case marketing is necessary.

 

[Danja]

Jim Ryan already basically confirmed this 4 years ago, I dunno why we still having this kinda topics

 

[Dick Jones]

Do these marketing deals even do anything? Sounds like a waste of money.

It can imply to the casuals watching those ads that the game is only available on one console.

Now secret marketing deals...

Involve no marketing or any benefits to the platform holder.

 

[Danja]

Do these marketing deals even do anything? Sounds like a waste of money.

Ever heard of the term system seller? Yes it matters

 

[Dabaus]

Do these marketing deals even do anything? Sounds like a waste of money.

Companies wouldnt pay millions of dollars for marketing rights if they didnt. Especially games like FIFA, COD, and GTA.

 

[quest4441]

Do these marketing deals even do anything? Sounds like a waste of money.

It certainly helped a lot in case of hogwarts legacy, I thnk that game alone sold 12+million on ps

 

[Johnic]

Companies wouldnt pay millions of dollars for marketing rights if they didnt. Especially games like FIFA, COD, and GTA.

System sellers are usually exclusives. Doesn't mean much when it's available everywhere. Unless they directly market the Pro advantages, with specifics.

 

[Brood Intern]

A huge positive for PS5's lasting image if true.

 

[AllBizness]

Base PS5 will come bu bundled with GTA6 for $499, I predict.

 

[AllBizness]

Do these marketing deals even do anything? Sounds like a waste of money.

If anything a marketing deal is worth it just so your competitor doesn't get to market the game. Common sense with a big game like GTA6.

 

[FatKaz]

If it is true it'll be worth it just being able to slap on GTA6 onto the ps5 box.

That type of deal will also prevent Xbox from being able to do the same.

 

[saltyashell]

At this point, does Sony even need to do this? Xbox has a foot in the grave and not even a GTA marketing deal would change that for that dying brand.

 

[R4tion4l Sk3pt1c]

This is not news or shocking. Sony always has marketing for GTA games. A lot of Rockstar’s games.

Not always Microsoft had marketing rights for GTA IV and had timed exclusivity for both of it's DLC's

 

[Old Gamer]

Not always Microsoft had marketing rights for GTA IV and had timed exclusivity for both of it's DLC's

Back then they didn't call marketing deals "slimy".

 

[R4tion4l Sk3pt1c]

Do these marketing deals even do anything? Sounds like a waste of money.

Seriously Sony is better off investing that money in a new Jack and Daxter or Killzone

 

[Danja]

Seriously Sony is better off investing that money in a new Jack and Daxter or Killzone

Over locking down GTA 6 Marketing? Some of you are so out of touch with reality

 

[Danja]

Not always Microsoft had marketing rights for GTA IV and had timed exclusivity for both of it's DLC's

Because Ken Kutaragi brushed off Rockstar but Rockstar approached Sony first for GTA Marketing but Ken was being arrogant and they went elsewhere

 

[thicc_girls_are_teh_best]

At this point, does Sony even need to do this? Xbox has a foot in the grave and not even a GTA marketing deal would change that for that dying brand.

So you're basically saying Sony should leave the back door open for Microsoft to sweep in and land a marketing deal?

You never count someone out until they're actually out. Otherwise that's just hubris that'll bite you in the ass. In any case, a marketing deal with R* for GTA6 is also a good show of force by SIE, to remind folks why they're the market leader in console gaming.

 

[Say1nMan]

Because Ken Kutaragi brushed off Rockstar but Rockstar approached Sony first for GTA Marketing but Ken was being arrogant and they went elsewhere

Ken Kutaragi sure was off his rocker during the PS3 gen. My god.

 

[Bryank75]

Do these marketing deals even do anything? Sounds like a waste of money.

Massive, some people only buy a console for GTA... And some people only ever play GTA.