Sony Says Call Of Duty Is An ‘Essential Game’ Series While Microsoft Argues It Ain’t

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Microsoft, in a bid to downplay the possible ramifications of its attempted acquisition of Activision to various international regulating agencies, is arguing that the Call of Duty publisher it’s spending billions of dollars on doesn’t actually produce any games that could be considered “must haves.” Meanwhile, Sony is pushing back and explaining that Call of Duty games are “essential” and even influence some people’s console-buying decisions.

Since Microsoft announced its intentions to buy up Activision Blizzard back in January of this year, the company has spent months bouncing around the world, arguing with lawmakers and regulatory groups in an effort to show why this deal is totally fine and not bad for the industry. One way the Xbox company is doing this is by arguing that Activision Blizzard doesn’t release games that are so big and unique that the acquisition would stifle competition with other game companies, stores, or console makers.

You can find an example of this tactic in a report from the New Zealand Commerce Commission published in June. In the doc, Microsoft claimed that there is “nothing unique about the video games developed and published” by Activision—a company it’s spending nearly $70 billion on—further adding that none of the games, including military shooter franchise Call of Duty, are “must have” games for any rival gaming company or distributor.

As you might expect, not everyone agrees with Microsoft’s assertion that owning one of the biggest video game franchises in the world won’t provide Xbox with some sort of advantage over its competition. Specifically, Sony has pushed back against the proposed Xbox / Activision deal in new legal docs out of Brazil.

As reported by VGC and users on ResetEra, Sony’s responses to questions from the Brazilian government about the Microsoft/Activision deal were published online and it shows that the PlayStation company believes Call of Duty is an “essential” AAA game, one that could help sell more consoles for whoever controls it.

According to a 2019 study, ‘The importance of Call of Duty to entertainment, in general, is indescribable.’ The brand was the only video game IP to break into the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter, and Lord of the Rings.

Call of Duty is so popular that it influences users’ choice of console, and its community of loyal users is entrenched enough that even if a competitor had the budget to develop a similar product, it would not be able to rival it.

Neither Microsoft’s response nor Sony’s pushback should be surprising. When buying such a large company as Activision, it makes sense to downplay how big or influential the company actually is when speaking to regulators or government officials, as these people could cause headaches for Xbox or even stop the deal entirely.

And of course, Sony doesn’t want to lose Call of Duty, a game that regularly tops the best-selling games on PlayStation charts each year. Sure, Microsoft has signaled that Call of Duty will remain a multiplatform franchise, but contractually it’s reported that after three games, Call of Duty could leave PlayStation and become a console exclusive for Xbox. So it makes sense that Sony is trying to play up how important the long-running FPS series is to PlayStation and the video game industry.

As other regulatory groups and more governments continue or begin poking and prodding at the Activision Blizzard deal, it’s likely we will continue to see Microsoft downplay the company’s size and scope while Xbox’s competitors do the exact opposite in an attempt to stop what could be one of biggest examples of video game consolidation we’ve seen yet.
 
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nominedomine

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It's not. No game is that important, not even Fortnite or Minecraft.

Just like Xbox has managed to survive without Genshin Impact, Sony would be fine whiteout CoD... but would CoD be fine without PlayStation? No.
 
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peter42O

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No game is a must have and if anything, is simply based on each individual person/gamer/consumer. Sony saying COD is essential while Microsoft saying it's not is expected due to the fact that the acquisition hurts Sony and helps Microsoft. No surprises here.
 

adamsapple

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They're both saying things to counter the other. But ultimately it won't have an impact, the deal should close without much hassle if all goes as it is.

The deal difference maker in engagement will happen if/when Sony's pre-existing marketing deals end and the franchise is allowed to start launching day and date releases on game pass, that'll probably sway a lot of people over.
 

MScarpa

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It's not. No game is that important, not even Fortnite or Minecraft.

Just like Xbox has managed to survive without Genshin Impact, Sony would be fine whiteout CoD... but would CoD be fine without PlayStation? No.
Genshin Impact? Really?
 

Dr Bass

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It's not. No game is that important, not even Fortnite or Minecraft.

Just like Xbox has managed to survive without Genshin Impact, Sony would be fine whiteout CoD... but would CoD be fine without PlayStation? No.
Genshin Impact is more than an odd choice to make this argument. :LOL:
 
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nominedomine

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Genshin Impact? Really?
Genshin Impact is more than an odd choice to make this argument. :LOL:

I looked it up and it seems to have a bigger monthly player count than Warzone, felt like it was a fair comparison. What is wrong with picking it? A stand alone CoD game is drastically less relevant these days than the F2P game.

Roblox works too, extremely popular game yet PlayStation did just fine without this garbage for years.
 
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Dr Bass

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I looked it up and it seems to have a bigger monthly player count than Warzone, felt like it was a fair comparison. What is wrong with picking it? A stand alone CoD game is drastically less relevant these days than the F2P game.

Roblox works too, extremely popular game yet PlayStation did just fine without this garbage for years.
Because CoD has been an industry powerhouse for quite a long time. It's definitely on the decline but those two franchises are not on the same level.
 
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mansoor1980

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this man keeps winning

bobby-kotick-money-bags.jpg

imo it is an essential series
 
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nominedomine

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Because CoD has been an industry powerhouse for quite a long time. It's definitely on the decline but those two franchises are not on the same level.
I don't see it like that at all. Battlefield and Halo were pretty big once and both died rather quickly, a decline is a pretty bad sign for any IP.

There is nothing special about CoD, sure it's a very popular multiplatform game but wouldn't be as popular without it's sales on PlayStation.

PlayStation will get Warzone 2 anyway, how many year would pass before a Warzone 3? How relevant will CoD or even Xbox be by then?
 
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TubzGaming

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I looked it up and it seems to have a bigger monthly player count than Warzone, felt like it was a fair comparison. What is wrong with picking it? A stand alone CoD game is drastically less relevant these days than the F2P game.

Roblox works too, extremely popular game yet PlayStation did just fine without this garbage for years.
It was a good choice imo.
Genshin Impact
"The free-to-play game is on pace to earn its Chinese developer miHoYo an average of $2 billion—or more than one-fourth of a Bethesda (which sold to Microsoft for $7.5 billion in 2020)—every year. What do numbers even mean anymore?"
"As for 2022, Genshin Impact earned $567 million in Q1, more than double its closest competitor. And it doesn’t look like it’ll be slowing down any time soon: Sensor Tower also reports that active users are up 44 percent since this same time last year."
 

MScarpa

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I don't see it like that at all. Battlefield and Halo were pretty big once and both died rather quickly, a decline is a pretty bad sign for any IP.

There is nothing special about CoD, sure it's a very popular multiplatform game but wouldn't be as popular without it's sales on PlayStation.

PlayStation will get Warzone 2 anyway, how many year would pass before a Warzone 3? How relevant will CoD or even Xbox be by then?

Nothing special about COD. Well that makes complete sense. 😂
 

Dr Bass

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I don't see it like that at all. Battlefield and Halo were pretty big once and both died rather quickly, a decline is a pretty bad sign for any IP.

There is nothing special about CoD, sure it's a very popular multiplatform game but wouldn't be as popular without it's sales on PlayStation.

PlayStation will get Warzone 2 anyway, how many year would pass before a Warzone 3? How relevant will CoD or even Xbox be by then?
Well ... it doesn't matter "how you see it" because numbers are numbers. Right?

I don't disagree that things can decline quickly, and I've argued MS is wasting their money, big time, with this purchase. Activision's latest results seem to be bearing this out as well. And yes, pulling the series off PlayStation won't cause some mass exodus to Xbox, it'll mostly just cause sales to decline and further speed up CoDs descent into irrelevance.

But all that said, Genshin Impact is in no way any kind of industry mover and shaker like CoD is/was. :p That is my only point.
 
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Swift_Star

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They're both saying things to counter the other. But ultimately it won't have an impact, the deal should close without much hassle if all goes as it is.

The deal difference maker in engagement will happen if/when Sony's pre-existing marketing deals end and the franchise is allowed to start launching day and date releases on game pass, that'll probably sway a lot of people over.
parks and recreation please GIF

not happening
 

Gods&Monsters

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Bobby Kotick hates Microsoft. He's signing deals with Sony left and right. I expect Sony to announce all the old CODs on PS+ like they did with Yakuza and the marketing is extended until 2030 😂
 
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Bodycount611

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Either which way you look at it, Sony will never have the marketing rights for COD ever again, which is a huge boon for Xbox. Every single year, those commercials will be ending with an Xbox logo forever.

which is why if you're sony, i would right now be looking for a replacement, and to ween my customer base off of the COD crackpipe no matter the cost.

Attack this damned franchise. Pull the games from PlayStation. Don't feature them anymore. tear it off like a bandaid.

don't let MS get what they want.
 
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