Stupid greed then thy end up losing money like asshats when thry come out with shit
Naughty Dog made a killing off Uncharted 3 Multiplayer. It was literally GaaS but without needing a herd of devs assigned to it.
They did so many cosmetics it was around 370 items at one point in the PS Store for it. Along with guns and taunts
They had a tournament system that allow you to buy tickets if you wanted to keep playing, if you lost all your weekly tickets entries, wuth a leaderboard refresh weekly and prizes.
They had the lab which was basically weekly challenges where you had to play certain modes with guns/ kickbacks chosen by Naughty Dog. Plus they added unfinished maps that didn't make the base game in the form of mesh maps or even stuff like Volley Ball but using grenades (which was totally chaos in a good way) lol.
They had tournaments and a competitive community where prize money was involved.
Even had Uncharted Olympics once
.
Every Saturday there was a Naughty Paws event where players would get together and play custom matches for however long, even Naughty Dog devs would join in.
Received 2 years of support. At one point they had less than 5 people working on the multiplayer but it worked.
Sony already had the winning formula and threw it away. The game would still be active today had it gotten a PS4 port.
It's crazy how they haven't thought to make an Uncharted Online as yet... The one game that would have benefited from a GaaS push. Just repackage Uncharted 2 & 3 Multiplayers and the movements / climbing from Uncharted 4.
You have a winner.
And dang this post got long