PS5 UK sales surge again as Sony admits performance had been weaker than expected
PlayStation 5 sales continue to accelerate in the UK on the back of its new £399 price point. The deal started tw…
www.gamesindustry.biz
PlayStation 5 sales continue to accelerate in the UK on the back of its new £399 price point.
The deal started two weeks ago and had an immediate impact, with console sales jumping by 75% in that first week. Now into the second week and sales continue to climb, with PS5 units up 59% (revenue is up 51%). Last week was the biggest week of the year so far for PS5 sales in the UK.
The data is courtesy of GfK.
The Standard PS5 SKU is now up 511% compared with the week before the promotions began. The Standard PS5 accounted for 92% of the total number of PS5 consoles sold last week.
So far this year, PS5 unit sales are 73% up for the first 31 weeks of the year, and represents 47% of all home consoles sold this year (whereas this time last year, PS5 accounted for 31% of the market).
We have positioned the accelerated penetration of PS5 hardware as one of the highest priorities in this fiscal year, and we will try to work steadily to implement necessary measures to achieve hardware sales target. Towards the end of the calendar year, the first party title, Marvel Spider-Man 2, and major third-party titles are scheduled to be released as well. And we expect that the entire gaming industry and the PS platform will be greatly energized."
He adds: "By regions, currently in Japan, the sales is strong, and the same holds true for Asia. And about North America, the response to the promotion is quite favorable. In United Kingdom, it’s a bit weak, but Europe as a whole has been performing quite well."