This is another case of people in forums and social media falling and buying a
clickbaity sensationalist headline of an incomplete reply to a baity question cut put out of context, that when you go to read the full original interview see that he was really meaning it's a totally different thing.
In this case, this guy -director of subscriptions- isn't saying he expects or wants to happen things as people not owning the games they bought or that he wants subs to replace aquired games,
he's just replying the question "but what is it going to take for subscription to step up and become a more significant proportion of the industry?"
His full reply is:
"I don't have a crystal ball, but when you look at the different subscription services that are out there, we've had a rapid expansion over the last couple of years, but
it's still relatively small compared to the other models," he begins. "We're seeing expansion on console as the likes of PlayStation and Xbox bring new people in. On PC, from a Ubisoft standpoint, it's already been great, but we are looking to reach out more on PC, so we see opportunity there.
"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game.
I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you'll be able to access them when you feel like. That's reassuring.
Streaming is also a thing that works really well with subscription. So you pay when you need it, as opposed to paying all the time.
There are multiple behaviours. There are definitely a lot of people who come in for one game and then decide to buy it after [the subscription ends]. That's part of the reality and that's ok with us."
Read the full interview to get the full context:
https://www.gamesindustry.biz/the-n...amers-comfortable-with-not-owning-their-games
"Get used to not owning our games," you mean --
Because nobody's going to want to buy them after that comment.
He never said or meant that, see below.
This tweet is a dumb take from someone who didn't read the interview.
- This director of subscriptions never said that players need to be comfortable with not owning their purchased games.
- He never suggested that the shift needs to (or that he wants to) happen.
- "Ubisoft services and games remain accessible and that they won't go anywhere" is a totally retarded claim, Ubisoft is one of the top publishers in the world selling games and in the interview he says they got millions of news subbers in recent years who collectively played over half a billion of hours. Plus also mentions they are growing with a new tier and platforms (and soon they'll have the ABK games there).
This director of subscription got asked what subs would need to ramp up and become a substantially more important portion of the market. He said that it would be needed a shift similar than the one we saw in movies or music. But he said in the case of gamers is different and he understand it because still has a lot of movies in DVD. He said that gamers often go to the game subs to test a game and once their sub expires sometimes they buy it, something they're ok with.