TBF though, one of the reasons Sony's turnaround with PS3 went so well is because Microsoft let off the gas near the end of 360's life, focusing on Kinect instead of games for core gamers. That was a benefit for PS3 and leading into PS4, where MS basically shot themselves in the chest with XBO's early messaging and optics. Similar lack of effort from MS in terms of big core games near end of XBO's life made them look that much worst compared to Sony & Nintendo.
The problem MS is going to face towards the end of this gen, even if they actually get the big games coming regularly, is that Sony & Nintendo aren't going to be standing idle and doing nothing. They're going to continue having their major releases & exclusives, effectively blocking out a lot of whatever attention and mindshare MS could hope to garner even if they do everything right, because they'd have to go SO beyond the usual going forward that the probability of such happening is near zero. They'd need a series of monumental screw-ups from Sony and even Nintendo in order for whatever they have coming near the end of this gen, have the impact on Xbox the way the late-gen exclusives had for PS3 or PS4.
They can keep getting all these weird journalists to keep singing false praises for them in these moments where the big content isn't coming, but real gamers aren't going to resonate with that no matter how many times it's regurgitated. The actual games need to deliver, this year's going to be the test to see if they can begin making good on promises from several years ago.