It is xbot. It pretends to be effected but it is really one mind in it's head, hurt PS.
I think this could be good for Sony overall, being available in all countries even without PS Store association. Have like regional stores for these countries just like they have on their mother company: Europe, Middle Ease, NA, South America, Asia, etc. So you have access to a regional store instead of wasting too much time having a store for each country.
US/UK digital sales are extremely inflated due to other parts of the world using their stores.