I don't always agree with Scheier, but when he's right - he's right. I remember way back when all the bs about reviews came to light in the video game industry (
writer was fired for giving a bad review to a bad game), there was a lot of discussion around this topic. It seems much of that was forgotten over the years, but we can always count on MS to bring back shitty practices. From the manipulation of the early Meta score (by only giving review copies to select outlets), the sheer number of Xbox sites which inflated the score, and the "engagement" numbers being touted as a smashing success - it's clear the image of a great game is far more important to MS than an actual great game.
I know it's too late for a wish for them to leave gaming completely, but I hope they at least don't buy more publishers/developers and ruin them.