Black Friday 2023 in the video game space differed from previous years as there was ample inventory of high-end consoles from
Microsoft Corporation (NASDAQ:MSFT) and
Sony Group Corp (NYSE:SONY), according to analysts at Wedbush.
They also pointed to greater variety, with more bundle options for the current generation of consoles than they have seen since before the 2020 refresh, and an underwhelming software slate that lacked a clear leader.
The analysts wrote in a note to clients that the X Box Series X most in-demand piece of hardware over Black Friday, which they attributed to $50 in savings at a sale price of $499.99 and $120 in savings when including Diablo IV.
“Microsoft was the clear winner on a combination of availability, discounting and Diablo IV,” they wrote.