People have been claiming that the Xbox will need to bring in profits to justify its existence for 2 decades. It's still here and now it's getting more investment than ever. Xbox just had its biggest quarter ever why would they change what they are doing? Also there is no need to 'recoup' the costs of ABK and Bethesda because it's much better to have additional IP and talent to create content than cash which in the current climate is losing value.
But it's a bit different now, because MS have never invested into Xbox (via GamePass) to THIS degree. They've never spent ~ $80 billion in the span of two years on Xbox before, in fact I don't think these investments are purely about just Xbox if we're being 100%.
I think part of these investments is also about Azure, and getting clients in gaming for Azure tech. The usual markets MS have been leveraging for Azure expansion are slowing due to market saturation, but gaming? That's a big blue ocean for more Azure clients, and investments into GamePass (which is powered by Azure) just also happen to benefit Xbox in some ways, too.
You can see this with the Sega partnership; yeah Xbox is getting quite a few Sega/Atlus games to GamePass now and quite a few Day 1 games, but the real reason that partnership was announced? Because it's a big get for Azure in the Japanese gaming market as far as a new client using their cloud services and technologies. And, along the way, they're getting some deals in for Xbox too I suppose.
So I think you're actually right in the sense that Xbox as the gaming division, doesn't need to really make back in profit the costs of these acquisitions, but I do think it has to start bearing fruit. Just that, ironically, I think that's going to (potentially) be in the form of new gaming-centric Azure cloud service/tech clients. Because those companies are going to leverage Azure over the long term, which is recurring revenue and also clients in new markets MS can boast when they talk up Azure in fiscal results to investors, and THEN they pivot and say that Xbox's presence in the gaming market is what helped "open the door" for having these new clients, justifying the division's existence to investors.
I almost 100%
guarantee this is exactly the pitch Phil Spencer made to Satya Nadella to salvage the Xbox brand back in 2017 and to encourage these massive investments. However, the success really comes down to how many clients they can get, and how much recurring money those new clients can give them and over what period of time. If that's looking good, then Xbox will have done its job.
And really, it makes perfect sense then why MS called out companies like Google as being such big threats. Even now, while Stadia is dead to most gamers, the Stadia cloud technology is very much alive and well, and Google's still looking to get clients (game devs and pubs in gaming) to use it. Each one who does, is one less potential Azure client. MS would say the same about Oracle or IBM if they were looking for game studios for their own cloud tech, but they aren't (yet). It's why they mentioned Amazon as a threat, too.
But none of that does (or, it shouldn't do) anything to minimize the presence of Sony (and Nintendo) for Microsoft along the way of all of that. And, I think both of those companies are pretty aware of that, in fact I think those recent quotes from Haven Studios shows that they & Sony are aware to some extent, how much Azure really is factoring into MS's investments and that it could present its own threat to them, hence their talk about a cloud-based development pipeline, hence even acquisitions of companies like Bungie. Combined with Sony's ICE teams and their tech, they'll probably want to start providing those as development solutions for 3P partners so that they have to turn to solutions like Azure as little as possible.
So uh...yeah
They are gonna lose a lot of money putting those huge games on gamepass. I guarantee they do a early access preorder deal for them to recoup those day one purchases.
Yep, pretty much what they did with Forza Horizon 5 but I can see the early access for COD being a full month before going into GP. It worked for FH5, should work even better for COD.
Does MS report how many copies of Windows OS they sell? If they report one and not the other perhaps a conspiracy is afoot! I'd also be curious to see if Apple reports the number of iPhones they sell. If they aren't reporting them clearly they have something to hide!
Well, Sony doesn't report smartphone numbers either, and we know part of that is because the smartphone sales aren't great. Funny mentioning Windows; Windows 11 adoption has actually been
VERY slow compared to what MS estimated and some other analysts expected. They (MS) had to adjust some of their approach to W11 in order to encourage further adoption.
I've got a laptop perfectly fit for W11 but still haven't felt a need to update, and I'm pretty sure there are many people on W10 who feel the same way. Doesn't help early talks showed worst performance vs. W10 and removing the Start button, and not that far back I heard about them testing a rollout for ads in File Explorer which...well no no one wants that
Halo Infinite seems to show multi-player will be available for free and the campaign will be on Game pass. I don't seem them doing much else.
Halo Infinite is a bit of an exception because TBH I don't think MS felt the game was going to sell very well at retail when the MP was being formatted for F2P anyway. They probably also felt the game wouldn't of sold particularly well in general given the negative reception following the 2020 E3 showing, and maybe internally feeling that not enough necessarily changed between then and the actual release to take a different option.
So, for some wider adoption of the campaign, they likely decided to include it in GamePass. The difference with COD is, they KNOW that's going to sell, sell massively, and do so at full price. The support will absolutely be there at retail and Microsoft knows this. Hence I strongly doubt the campaign will be in GamePass (at least on Day 1) and I think
@Themaskedcrag 's idea on what they'll do is a good one.