In my opinion they know how to manage the tech, the service part of gamepass. Just like the rest of the enterprise division. When it comes to art form, creativity, and consistency in their management of projects/studios they have no clue.
Partly because the division has never understood what it means to strive for artistic excellence. Also don’t run Xbox with a entertainment mindset like Sony(entertainment, film, consumer electronic company), and Nintendo (toy, entertainment company).
Gamepass will definitely be a force to recon with. But if they don’t change the way they manage content they will have the same issues Netflix has. And damage the landscape in the process by buying up the industry and not striving for excellence first profit second.
I completely agree with you but before Microsoft gets to that level of excellence, they need to be good and great first. I do believe that they're currently good and getting closer to being great but like everything, it takes time. Sony didn't give you the excellence of PS4 during the PS/PS2 generations outside of God of War. It took them generations to get where they are. I know that Xbox has existed for 21 years but let's be honest, compared to 2018 to present day, Microsoft were never all in like they are now.
For me personally, im not expecting Microsoft to be at Sony's level this generation for their exclusives. I see this generation for Xbox as closer to what Sony had with the end of PS3 and the PS4 generation. Building the excellence for future generations. While majority here would obviously disagree with me, Halo Infinite (campaign only) was my 2021 game of the year so they've already surpassed the Xbox One generation for me personally as they didn't give me a single game of the year. The last one I had was 2009 with Gears of War 2. If you want to just go based on exclusives, then it would be 2010 with Splinter Cell Conviction.
Point being is that at least for me personally, they're already starting off better than I expected or anticipated and we're only two years into the generation. I'm expecting at least one more game of the year from Microsoft this generation to where as long as I get at least two minimum, it would match what I had with Xbox 360 and anything else would be a bonus. I do believe that there will be games that could be my game of the year getting released in the same year (like potentially Hellblade 2 and Fable in 2024 as an example) to where one gets knocked off by simple process of elimination.
We'll see how this generation continues to play out but as an Xbox fan, I haven't been this excited or confident with Microsoft and Xbox since 2010/2011.
As for the creativity and whatnot, this is much more known and seen with Indies and whatnot than AAA games because the monetary risks are just too high. I do believe that Microsoft will have more creativity and whatnot due to Game Pass because they're no longer bound to being required to sell a set amount of copies to break even and turn a profit. I look at a game like Pentiment and that's absolutely creative. Granted, not the type of game that's for me but I can say looking that game over, I don't recall seeing anything quite like it especially in the artistic choice and style.
It's simply going to take time for Microsoft to get where they want to be. It's not going to happen overnight.
I'd argue that it doesn't create any value for gamers, the same way Playstation Plus Extra and above don't. These services create the perceived notion of value but they simply have the user not own the games they play.
This comes down to each individual person and what their preferences are. I don't own a single physical game from any generation. I stopped collecting games during the Xbox 360 era because I realized that when I had a collection, I would never play anything. It was fucking weird. Going one game at a time though is great because I can fully concentrate and focus on the game im playing and once completed, trade it in and move on to my next new game.
While I won't be playing A Plague Tale Requiem until January, being able to just play and complete it for a $10 monthly rental via Game Pass is simply worth much more than me owning the game that im most likely only going to play once anyway and all seeing it on my shelf would do is piss me off due to the fact that it would literally decrease in value with every passing day.
So while I fully understand what you're saying and your point of view, it simply doesn't apply to every individual gamer.