Unfortunately selling boxes at a loss only works when the razor/blade model has you selling loads of blades afterwards. Selling all-you-can-shave blade subs didn't work. Selling a box with discrete components for the same price as an APU-based machine that was sold at a loss is not going to be remotely possible, it will have to be sold with Nintendo-levels of % profit. So it'd be in the region of 2x the sold-at-a-loss console equivalent price basically.Just make a PC box. Dual boot between Windows and Xbox. Flog it for £400 a pop and bosh, you're laughing.
If he's proven anything over his career it's that he can fail upwards and reinvent himself and what he's all about at the drop of a hat in order to survive/stay relevant/convince those holding the purse strings to do his bidding. xbox was going to be the hub of the whole household, everything you did would go through xbox, your every spoken word, and they'd take a slice of all of that business and advertise on every inch of real estate along the way. This was no longer about an addressable market of 300 million console games, it was potentially as big as a billion. MS's eyes lit up and it kept them interested. Then when that didn't pan out with the next device floundering he told them he could build a Netflix-rivalling service for games for xbox, PC and beyond - subscriptions were the future of gaming, just like the rest of ms, and now it's the 2-3 billion gaming market that's addressable not a mere billion. MS's eyes lit up and it kept them interested. Now that's failing to materialise nothing short of an omnipotent xbox is planned - every mother fucking screen on earth is an xbox, every last digital store available on an xbox, xbox is a pc, pc is an xbox. Nearly 8 billion people walk this earth, how many of them have a screen of some form? When that doesn't work out, maybe Phil can get one last play in, and to top the 8 billion number have MS research the existence of extraterrestrial life and the potential in selling them a back-catalogue of xbox hits.This sounds like Phil is in a fantasy world utopia that doesn't actually exist in reality. Jack of all trades, master of none. Seriously, even in a coma, I could run the Xbox brand better than Phil and the rest of the brain trust at Microsoft. SMFH!!
You know how crypto-scammers tease more and more out of their ignorant, greedy marks by placing larger and larger obstacles in their path that require more and more fees and waivers to finally reach that pot of gold? That's what he's done to MS over 2 decades.
It's a great way to sign off such a wonderfully successful career - burn it all to the ground. Apt.This is Microsoft killing the console industry with no survivors. People warned of this years ago and here we are.