Incoming hot take: Microsoft will discontinue the series x by the end of the year and focus solely on the series s.
Nah.
I think this NPD shows the opposite.
Even at $200 Series S not put the sales on fire so maybe MS can realize it is better to focus on Series X.
More likely. But I think alongside that they're also considering a price increase on at least Series X, that's what the FH5 bundle seems to be a soft conditioning for (realistically why pay extra for that unless you REALLY want to own the game and plan to spend 6 or so months playing it through the year? Because you'd be better off getting a non-bundle and a month or two of GamePass to play that and a ton of other games at a cheaper price combined).
If the bundle does well, that's how they'll handle the price increase for Series X in NA region at least: bundle it with a somewhat older 1P game to give the perception of added value for people out of the loop. Considering their Game Pass commercials almost never feature the Series X, I wouldn't be surprised if a lot of people thought it were a service only available for the Series S!!
Ive read and heard the series x is hard to find/ unavailable and its been that way for awhile. I think Microsoft has given up on the "premium" devices and decided to go all in on the cheap version. I wouldnt be surprised if alot of the mess going on with MS first party is having to reconfigure their games to have the series S as the lead platform.
It's probably not the case MS have ceded that portion of the market but it DEFINITELY feels like it and I wouldn't be surprised if they quietly have internally. They haven't pulled away with multiplat wins consistently over two years in, they don't have a VR option, they haven't had a lot of big-impact exclusives to push the higher-end device since launch.
Combined with all their advertising and messaging prioritizing Series S and practically ignoring the Series X and it feels like Series X is being relegated to a resolution/framerate booster box.
you really have to wonder if they can keep up producing the series X model. it just isn't selling enough units, its a complete niche product.
XBox seems to only be pushing the series S across all regions. I scrolled their twitter feed and you won't even find the Series X listed once.
The PS5 has completely positioned MS out of the core games market. their future is a low-spec budget model with free games via gamepass.
now you see why xbox never release any mature, graphically intensive games.
series X is toast. it may very be discontinued this year.
You're right how in terms of messaging and marketing, MS basically treat the Series X like the black sheep of the family. It's been that way for many months if not over a year by now. It's only really diehard Xbox fans who focus on Series X these days.
Not sure if that's a sign they're going to discontinue it this year but, I can see them keeping production numbers limited at least until they see how Series S does when games like RedFall, Forza Motorsport, Starfield etc. hit. If they still feel the need to do heavy subsidizations with price cuts to push volumes, then they will probably prioritize Series X more even if that means less volume they can produce, because they would be able to sell through more of that volume without doing heavy price cuts.
That's why I feel like the FH5 Series X bundle is a test, because that's going to be more a statement on demand for Series X considering you can get FH5 for much cheaper through Game Pass. If that bundle does very well, even with the increased price, then they may actually shift to prioritizing Series X stock sooner than the end of the year, just to have that ready for the holidays.
But, that could limit their supply as a whole globally if they do so, meaning MS are going to have to really prioritize certain markets over others. Ultimately I feel Series S has underperformed relative what you'd of expected it to do for a system of its price at the start of the gen, and that ultimately it was a bit of a mistake to both launch and to also mandate all games natively support.
Honestly, Project Keystone would have been a better complement to Series X than what the Series S is turning out to be. At the very least MS could consider removing the mandate for all games to run natively on it. They'd still have to contend with production costs and MSRP, but they could probably adjust the marketing and messaging of it into what it maybe should have been: a current-gen XBO BC machine.
Imagine if they had done that instead. Could've lowered the RAM a bit more, gone with an even smaller GPU, different CPU clocks (even lower than Series S), slower SSD, maybe even a bit less storage, but target it as the perfect affordable XBO BC system bringing some performance upgrades and being a perfect client device for xCloud as well as multimedia streaming. Could have released it at $199 or maybe even less than that, and position it against devices like Apple TV and Roku boxes while also being a Game Pass machine and BC solution for XBO games. Maybe it gets some Series X games it can play natively but for others you use cloud streaming to play them.
Save perfect One X BC for Series X, push that as your next-gen system solely. I think they'd be doing a lot better if they went this route (I'm not saying they're doing "bad" at all, but again, Series S has (IMO) underperformed and it's also constraining what they can do with Series X in multiple ways).