Done.
Sony president Hiroki Totoki at an investor's meeting in february.
In the past, we wanted to popularise console and the first party titles’ main purpose was to make the console popular,’ Totoki said. ‘It is true, but there is a synergy to it. So if you have strong first party content, not only with our console but also other platforms like computers [PC]. First party can be grown with the multiplatforms and that can help operating profit to improve. So that is another one we want to proactively work on.
‘I personally think there are opportunities out there for improvement of margins, so I would like to go aggressive in improving our margin performance.’