- Sony loses money on hardware
- PS+ is extremely high margin, especially with the cost increase and the reduction of premium content
- Decoupling PS+ and attracting a larger customer base that has mobile, smart TVs, computers allows people to subscribe and still buy games without Sony losing money on hardware
- PS+ is not GamePass
- PS+ on other devices does not take away from their console business
Sony's goal is probably to reach 100 million subscribers on PS+. They're only about half way there is console users. They'll look for growth opportunities elsewhere.
What would 100 million PS+ subscribers do for Sony? Even at the cheapest possible package which is essential at a yearly subscription rate, 80 dollars a year, that's 8 billion dollars a year. 8-10 billion in revenue on top of what they're already making in annually would transform their position in gaming and give them the cash flow needed to make significant investments in maintaining their market position.
Except it wouldn't be $8-$10 billion plus whatever they're already making. It'd be on the lower end of that $8 - $10 billion and a perceptible
drop (say for example, 10% - 15%) to what they are already bringing in. Why? Because some of the PS+ subs on console would just switch their platform of use from PlayStation consoles to PC. Even if they're still using PS+ on PC, in shifting from the console to PC that's less $500+ consoles being sold, and less 3P B2P & MTX/add-on sales as well. Particularly, if PS Launcher can't get the level of 3P support on PC that something like Steam easily provides.
And once they lose those console buyers to PC for hardware, peripherals & 3P sales, it'll be almost impossible to get them back. The saving grace from SIE here is that such an audience size is probably no more than 2-3 million out of the entire typical 100 - 120 million console install base size. The
unfortunate part (for them), is that those 2-3 million will be among some of the highest ARPU hardcore/core enthusiasts, so the amount of spending going with them out from the PS ecosystem specifically and towards other platforms will be grossly disproportionate to their individual numbers as customers.
Considering some of those 2-3 million also would have normally bought multiple consoles (multiple PS5s for instance, or PS5 + PS5 Pro as another example), then you can also infer that a typical 120 million install base gen console-wise is probably closer to a 100 - 105 million unique user install base, and those 2-3 million who decide to switch to PC (and other storefronts like Steam for the majority of their game purchases) will be people who spend 10x (or even more) the amount of money in a console generation than even a lower-ARPU core enthusiast, let alone casuals & mainstream (where that amount would be even higher in favor of those 2-3 million deserters).
Now even having said all of that....IF SIE could expand their total customer base enough to make up for the shift of those 2-3 million console owners from PlayStation hardware to PC (but still most of them using the PS Launcher on PC for games and still subbing to some version of PS+, though likely doing the bulk of their 3P purchases on Steam or even EGS and buying more non-SIE peripherals), then they won't see the drop in revenue & profits I've suggested. In fact, they would probably make more money, just as you and
@Yurinka wish.
However, just be open to the reality that it would not be a 100% additive gain...there will definitely be
SOME amount of lateral transfer across the ecosystem of more hardcore players from console to PC, and their buying habits changing with that.