Sony rumored to have 'locked down marketing rights' to GTA 6 on the PS5 and PS5 Pro

[FatKaz]

At this point, does Sony even need to do this? Xbox has a foot in the grave and not even a GTA marketing deal would change that for that dying brand.

I think so.

Whatever kills xbox quickest is best.

 

[anonpuffs]

So you're basically saying Sony should leave the back door open for Microsoft to sweep in and land a marketing deal?

You never count someone out until they're actually out. Otherwise that's just hubris that'll bite you in the ass. In any case, a marketing deal with R* for GTA6 is also a good show of force by SIE, to remind folks why they're the market leader in console gaming.

I'm not optimistic given how short sighted the current leadership is. No killer instinct.

 

[On Demand]

Not always Microsoft had marketing rights for GTA IV and had timed exclusivity for both of it's DLC's

Sony had marketing starting with PS4 generation.

 

[R4tion4l Sk3pt1c]

Over locking down GTA 6 Marketing? Some of you are so out of touch with reality

Who cares about marketing rights for a game that’s multi platform If all Sony cares about is 3rd party timed exclusivity deals and marketing rights then it’s going to be grim

 

[Danja]

Who cares about marketing rights for a game that’s multi platform If all Sony cares about is 3rd party timed exclusivity deals and marketing rights then it’s going to be grim

Sony has been using GTA Marketing rights to sell their consoles since 2001. There is no game Sony can produce that will ever be able to move as many PlayStation consoles as GTA V has sold for them. A Game that propelled the PS3 to topple and break the Xbox 360 NPD streak in September 2013

GTA V was the game they used to sell over 800k PS4 during Xbox One Assassin's Creed black Friday fire sale lol.

GTA V is now selling PS5's and constantly in the top 20 best selling... 11 years after release... Selling PlayStation console for 3 different generations.

No PS exclusive will move more PS5 consoles in release month like GTA 6 will.

 

[Danja]

Sony had marketing starting with PS4 generation.

They took back marketing in the PS3 era with GTA V actually. Rockstar knows their audience and GTA PS3 sold more than the Xbox 360 version as well.

 

[saltyashell]

Sony has been using GTA Marketing rights to sell their consoles since 2001. There is no game Sony can produce that will ever be able to move as many PlayStation consoles as GTA V has sold for them. A Game that propelled the PS3 to topple and break the Xbox 360 NPD streak in September 2013

GTA V was the game they used to sell over 800k PS4 during Xbox One Assassin's Creed black Friday fire sale lol.

GTA V is now selling PS5's and constantly in the top 20 best selling... 11 years after release... Selling PlayStation console for 3 different generations.

No PS exclusive will move more PS5 consoles in release month like GTA 6 will.

The only value I see in a marketing deal is a huge campaign where you advertise that the PS5 Pro is the definitive platform to play the game. You'd need to throw money at Digital Foundry to do one of their hour long videos and proclaim it to the world .

 

[Kokoloko]

Seriously Sony is better off investing that money in a new Jack and Daxter or Killzone

I want a new one of each but that has nothing to do with GTA marketing deal. How do you think PS4 got so succesful, COD and GTA marketing deals were huge for them

 

[CrackmanNL]

It's not only Xbox, next year Switch 2 is gonna launch. If someone goes into the store/webshop and sees that bundle of PS5 (Pro) with GTA6 that's mighty attractive especially for casuals with the hype around it.
My main thing is that Rockstar gets to optimise for the Pro and Sony perhaps sending XDev team to get the most out of it.

During the PS3 gen they still had bundles for 4 after Peter Moore left (and signing Agent RIP). A lot of casuals picked up the disgusting plastic PS3 one with GTA5 which in turn helped Sony overtake 360 that gen.

 

[Danja]

The only value I see in a marketing deal is a huge campaign where you advertise that the PS5 Pro is the definitive platform to play the game. You'd need to throw money at Digital Foundry to do one of their hour long videos and proclaim it to the world .

It's not for you to see, it's for the causals who buy the GTA and PlayStation want that audience buying their console to play it.

 

[On Demand]

They took back marketing in the PS3 era with GTA V actually. Rockstar knows their audience and GTA PS3 sold more than the Xbox 360 version as well.

Correct. My mistake.

They even had a PS3 bundle

Grand Theft Auto V PS3 Bundle, Custom Pulse Elite Headset & Custom Audio Mode

Are you ready for Grand Theft Auto V? We wanted to celebrate the release of this groundbreaking game on September 17th in a big way. To mark the occasion we’re releasing a brand new PlayStation 3 Grand Theft Auto V Bundle, a custom Grand Theft Auto V Pulse – Elite Edition headset and a custom [...]

blog.playstation.com

 

[R4tion4l Sk3pt1c]

The only value I see in a marketing deal is a huge campaign where you advertise that the PS5 Pro is the definitive platform to play the game. You'd need to throw money at Digital Foundry to do one of their hour long videos and proclaim it to the world .

Lol as soon as the PC version of GTA 6 drops you know Digital Foundry will do a video trashing the PS5 Pro and saying how the PC versions runs and looks better