For real, im surprised at the SIE results, they have to figure that shit out quick, hopefully they do.It is easy to understand.
Game division increase revenue in 23% but decreased profits in 13%.
That is totally the opposite of what you aim when you increase revenue.
They basically wasted profit money to have that increase in revenue.
It was better not had to increased the revenue at all if you end up having less profit.
That is why they need to see what happened and yes the most common action is to increase profit margins.
Because something is not right.
You are increasing revenue at the cost of lower profit... that is an abomination to any business in any place in this universe.
There is a big elephant in the Sony executives room right now.
The results are not good at all.
They need to understand where the profit gone because they had a 23% increase in revenue.... nobody expect a linear scale where profit grows together with revenue but at least some increase in profit is expected... like 10-15%.
If not you are better staying in the past position without increase revenue.
Taking home less than 10% of total revenue is not sustainable.