Where are the sales then? Why isn't this "sound strategy" paying off?
Is the Until Dawn movie out yet?
Everything Sony has done with their transmedia strategy has largely worked with varying degrees of success.
I'd rank them as such
1. TLOU
2. Gran Turismo
3. Uncharted
But it's also not a super easy strategy to execute
They got the Twisted Metal tv show off the ground and into a 2nd season, but they weren't able to get the game through early phases.
Horizon's tv show got cancelled due to the showrunner.
God of War, Ghost of Tsushima, Until Dawn were all probably delayed due to the writer's strike.
TLOU P1 was one of the best selling games this year. Off a pretty cheap remake.
Gran Turismo is has seen a resurgence in sales back to the heights of the franchise at its peak.
They probably should have done more than just port Uncharted 4 and Lost Legacy to PS5 and PC, hence why we're seeing more remakes/remasters rather than simple ports.