We are getting close to 15 years with Phil Spencer being responsible for MS output of games and about 8 or more year since he is calling all the shots. I have a hard time understanding how he has such a strong following while apparently overpromising and failing to deliver every time.
Timeline:
2008 - After many year managing the European side of Microsoft Game Studios, Phil Spencer is promoted head of MGS.
Bell out, Kim up, Spencer in at Microsoft
360 marketing chief exits as Microsoft Game Studios head moves on to "strategic" biz dev; MGS UK GM taking over first-party pub's global operations; work on Forza and Peter Jackson's Halo proceeding; no major hires or cuts planned.www.gamespot.com
2009 - Promoted to corporate vice president of Microsoft Game Studios, with the mission to continue "overseeing the entirety of first-party content at MGS."
Microsoft's Shane Kim To Retire, Phil Spencer Promoted
Microsoft's Shane Kim, a veteran of Microsoft Game Studios and the Interactive Entertainment Business division, will retire at the end of this year after nearly two decades of employment with the company.www.gamedeveloper.com
2013 - During the Xbox One launch he did every single thing Don Mattrick did but got none of the blame despite being really high up. He even said stuff like "If you live somewhere without good reception, you won't buy a cell phone." He also recommended Xbox 360 for players whose online connections aren't up to the task".
Microsoft says if your internet can't support Xbox One, use 360
"If you have zero access to the internet, that is an offline device"www.gamesradar.com
2014 - Becomes head of Microsoft's Xbox division.
Phil Spencer takes over as head of Microsoft's Xbox division
Your source for the latest in video games, sci-fi, fantasy, tabletop games, anime, horror, books, and comics.www.polygon.com
In all those year I don't think he was able to create a single successful new IP (Halo, Gears of War, Forza were all IPs that existed before he was put in charge). What does he have to show for these 15 years? Grounded? Sea of Thieves? It also extends to their second-party deals, they just seem unable to create any hits and they have a terrible track record with those as well. They even seem to have a hard time nurturing and evolving their already successful IPs, with Halo and Gears being the best examples of that.
Even on the hardware side, he announced VR support for the One X and that never happened, promoted on the big stage stuff like HoloLens and IllumiRoom that never materialized. When the One X was the most powerful console on the market it had almost no games to take advantage of that and relied on third-party game that many times didn't even bother that much with the Xbox version. Ok, maybe the terrible second half of the Xbox One had as far as games was a sacrifice to ensure the Xbox Series would have a great launch... but no, it had nothing (even now, one and a half years later it still has very little).
On the service side, they made this big deal about every MS game releasing on Gamepass, then we get a year like 2022 where they completely strike out and looking at the games the included this month they don't even seem to be trying anymore.
He goes all in on PR spins trying to play the role of the good guy, while his actions don't align with what he says at all. He still keeps guys like Aaron Greenberg around and even retweets hardcore Xbox warriors and Xbox marketing is way too focus on the competition while Nintendo and Sony have been a lot more chill about console wars in the last few years. I love that he was going around saying that he doesn't like exclusive while MS marketing even tries to pass games that aren't exclusive by using tricks like "Exclusive World Premier" or having publisher agree to hide for a few days that their games are multiplatform, not to mention the unholy amount of money spent to take games away from PlayStation by buying entire publishers instead of building their studios over time.
Funny enough people that bring this up like @David Jaffe, Me, you, and many others who have followed his career get dog piled by people. The issue just isn't one man though. The thing Jaffe and others seems to forget is the Enterprise part of the company which took over a lot of decision making if not all creative control from Direct X team and people in charge of xbox.
They put people in charge over the course of the OG xbox's tenure that have more background in PC enterprise software. And a lot of the decisions were coming from higher ups that had nothing to do with gaming.
They never once tried to hire a guy from ex sega of america to help run xbox along with the direct x team. I totally believe that if Direct X team didn't have people meddling and enterprise taking control and were able to build their own division the right way. Xbox would not be as flip/floppy throughout its life. For sure you might get them trying some things like motion control. But if you had direct x people there, and someone from lets say ex-sega people running it, you would have a total different beast.
Unfortunately you had enterprise people who know how to sell a product and not entertainment. If they had no meddling I truly believe Xbox would be way stronger and more consistent.
Now I feel the veil is starting to slowly come off Phil Spencer, and his team. This fall is not going to be good for them. It';s going to be a slaughter. I say this without even mentioning anything first party.
All big Third party titles Minus Assassins Creed, have Sony marketing, MW2, Hogwarts legacy have Sony marketing. On top of 2 super high profile titles.
This was all Phil spencer looking after all the issues we saw articles drummed up late last year, and not calling Booty and saying what do we need to sign for 2022 to phil out the Slate in build up to fall?
They thought MLB the show, guardians, and Shredders revenge were enough to battle early on GT7, Forbidden west, Elden Ring? What moves did he make with Booty to really make gamepass shine this year? Fucking nothing.
Like I'm still feeling like a deer in headlights on how different this year feels compared to what they did last year? I mean was their antitrust laws saying they cant sign any big games for 6 month deal to have day one gamepass games? Its not like it would not release on PC/PS4/SWITCH.
Phil loves games, but he doesnt come from entertainment, so to me he's a guy that got into games because he was a gamer but not a developer.
Spencer joined Microsoft in 1988 as an intern and has worked in a number of technical roles, leading the development of Microsoft's first CD-ROM-based titles (such as Encarta), development manager for Microsoft Money, and general manager of Microsoft's online and offline consumer productivity products including ...
Get some ex-Sega of America to run Xbox, i think unless every game is a banger next year fingers are going to start being pointed internally with CEO's and investors.