We need a leader like Ken Kutaragi back. I know many deem his final years as a failure but he would never allow Microsoft to slap around the Playstation brand, the way current shit leadership has. He would never allow 3rd parties to use Playstation and then betray them every step of the way.
But...you're right.
I remember when Xbox debuted the Series Console at the Game Awards and the Western Branch of Playstation got nervous and wanted to instantly counter lol. Till Japan Top guys stepped in and told them to calm down. Instead they allowed them to simply post a Playstation 5 logo on IG and that alone dismantled the hype for Xbox.