Apple’s first new product launch in seven years brought a shockingly small but still eager contingent of techies to its Union Square store on Friday to check out the $3,499 Vision Pro headset.
A far cry from the mob scenes that accompanied early iPhone launches, just a few dozen people were lined up outside San Francisco’s flagship Apple store when doors opened at 8 a.m. Some were there to buy the headsets — Apple’s new, immersive
virtual reality devices — but more had come to try the expensive technology first-hand.
After years of rumors that it was coming – Patently Apple
reported in August that Apple's first patent for a VR headset dates back to the birth of the iPhone in 2007 – the Vision Pro is the Cupertino company’s first entry into the headset market. Reviewers have
raved about the technical achievement while
complaining about its price and roughly pound-and-a-half weight.
The headset hugs the face closely, with screens of tiny, precisely arranged pixels in front of each eye. Outward-facing cameras feed video onto those screens, so users see the world around them while they control apps and browser windows overlaid on top. A message on the Union Square store iPads said, “Welcome to the era of spatial computing.”
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