If that's the case then they should do the same as capcom an appeal to the more global audience with more of their franchises.The problem is that while Capcom has been able to appeal to a more global audience.
FF is losing JP sales compared to PS3/PS4 but not really gaining the proper amount of sales through the rest of the world.
The other problem with SE is they rely too much on FF and quality of their other franchises isn't great.