Former Director Of Business Square Enix Jacob Navok:
"PlayStation has a huge line-up of titles. And many upcoming, highly anticipated first party titles. They are great titles, of which the FF series is now one of many high quality titles that Sony promotes."
"This is why Kiryu's first decision was to bring back Xbox support. Let's be clear- I am not suggesting Xbox sales by themselves can radically change the numbers. We know how the series has sold on Xbox traditionally."
"Rather, the point is that you need multiple platforms promoting, pushing your product and incentivized toward its success."
"An FF title having its latest gameplay revealed in another State of Play doesn't expand the audience. But Xbox putting out billboards for your title in Times Square can drive more awareness (even if it probably leads to sales on PlayStation rather than Xbox, this is still good for SQEX.)"
"PlayStation has a huge line-up of titles. And many upcoming, highly anticipated first party titles. They are great titles, of which the FF series is now one of many high quality titles that Sony promotes."
"This is why Kiryu's first decision was to bring back Xbox support. Let's be clear- I am not suggesting Xbox sales by themselves can radically change the numbers. We know how the series has sold on Xbox traditionally."
"Rather, the point is that you need multiple platforms promoting, pushing your product and incentivized toward its success."
"An FF title having its latest gameplay revealed in another State of Play doesn't expand the audience. But Xbox putting out billboards for your title in Times Square can drive more awareness (even if it probably leads to sales on PlayStation rather than Xbox, this is still good for SQEX.)"