Hermen Hulst Master Plan

Danja1187

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PS cant grow if they just focus on the same 100 million gamers every gen. They can grow delivering the same single player games over and over.

Let the man cook. He is doing a better job than most in his position.

Sony got billions to blow on taking risk, im not worried. Better they go this route now vs leaving they ass wide open for companies like ms, apple, amazon google to swoop down and buy up T2, ABK, EA….. then turn around and tell sony they cant get cod, gta, BF anymore.

Yesterday they dropped the ball, but this is opinion is a over reach.
PS5 will definitely sell less than PS4 if they continue on this self destructive path. Sales are already slowing down.
 
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Nhomnhom

Nhomnhom

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Another thing, don't think that Valve ain't working on finding a solution to all the optimization issues, if not for all PCs at least for their future hardware and OS. One of the most appealing features of console right now is a defect from PC but not one that won't ever be overcome.

Valve will release their own console to compete directly against Sony, mark my words. It's too obvious.

PS5 will definitely sell less than PS4 if they continue on this self destructive path. Sales are already slowing down.
Don't know about PS5 but PS6 sure will.
 
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Bryank75

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PS cant grow if they just focus on the same 100 million gamers every gen. They can grow delivering the same single player games over and over.

Let the man cook. He is doing a better job than most in his position.

Sony got billions to blow on taking risk, im not worried. Better they go this route now vs leaving they ass wide open for companies like ms, apple, amazon google to swoop down and buy up T2, ABK, EA….. then turn around and tell sony they cant get cod, gta, BF anymore.

Yesterday they dropped the ball, but this is opinion is a over reach.

They are so close to pushing Xbox out of consoles, they could have had the entire console space for themselves and had PC on the backfoot but they couldn't see the forest from the trees...

They are distracted by the pointless chase of GAAS..... and money, they want the get rich quick cheat.

It is obvious now from that showcase that PC ports and GAAS HAVE ALREADY hurt PlayStation and what we love from the brand. The impact is already being felt.
Where is the next Horizon? Where is the next Ghost of Tsushima? Where is the next Death Stranding?

THey don't care about narrative games anymore it seems.

They want easy money from GAAS, ports and cheap / 3rd party games. It feels like my hobby got devastated.
 
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Zzero

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They've been talking about GaaS for 2/3 years now. What did you all expect? Its not like they don't also have single-player stuff coming out. Final Fantasy XVI and Spiderman 2 is a good set of tent poles. Then they'll have a new set of games next year.
 
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Nhomnhom

Nhomnhom

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They've been talking about GaaS for 2/3 years now. What did you all expect? Its not like they don't also have single-player stuff coming out. Final Fantasy XVI and Spiderman 2 is a good set of tent poles. Then they'll have a new set of games next year.
GaaS replacing single player output was always worst case scenario and clearly what we are getting. Games are taking longer and they did not grow to compensate that, they grew to make more GaaS, PC Ports and Marvel games. All cool if we were getting them in addition to what we usually got but that is clearly not the case, they are showing plenty of GaaS that we'll release in 2024 or later yet the single player games are not showing up (most likely because they don't exist).

Gone are the days of Sony having 1 or 2 AAA GoTY contenders every year, we get safe sequels and one AAA single player new IP if we are lucky this gen.
 

Killer_Sakoman

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WTF is this thread? PS business has never been better before than it is now. Btw. MLB is also full priced on Xbox despite it is also on Gamepass.
Their business is riding on momentum created by PS4 and PS5's first phase games that were kicked off by older leadership.
The future isn't promising. People were smelling this shit since 2020 and the fart is finally coming. It really stinks.
 

John Elden Ring

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It wasn't outdated in 2015. Of course now is outdated. Go figure.

It was. It barely received Sony's attention after it's release and did not receive further expansion into other countries or within it's service.

The reason why they canned PlayStation Now is so they could incorporate a new Playstation Cloud solution alongside PlayStation Plus, like Microsoft and Nvidia do with their services (xCloud and Geforce Now).Their new Cloud device announced yesterday is just another of Sony's entry into the cloud market.

Sony is already following Xbox steps.

PS cant grow if they just focus on the same 100 million gamers every gen. They can grow delivering the same single player games over and over.

Let the man cook. He is doing a better job than most in his position.

Sony got billions to blow on taking risk, im not worried. Better they go this route now vs leaving they ass wide open for companies like ms, apple, amazon google to swoop down and buy up T2, ABK, EA….. then turn around and tell sony they cant get cod, gta, BF anymore.

Yesterday they dropped the ball, but this is opinion is a over reach.

This is the sad truth. Gaming development is getting more expensive and devs greedier. The future of gaming will likely be dominated by GaaS and there's little we can do about this.
 

John Elden Ring

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They've been talking about GaaS for 2/3 years now. What did you all expect? Its not like they don't also have single-player stuff coming out. Final Fantasy XVI and Spiderman 2 is a good set of tent poles. Then they'll have a new set of games next year.

We will still get AAA single player games from time to time, but not as much as we used to back in the 7th and 8th generation.
 
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Nhomnhom

Nhomnhom

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It was. It barely received Sony's attention after it's release and did not receive further expansion into other countries or within it's service.

The reason why they canned PlayStation Now is so they could incorporate a new Playstation Cloud solution alongside PlayStation Plus, like Microsoft and Nvidia do with their services (xCloud and Geforce Now).Their new Cloud device announced yesterday is just another of Sony's entry into the cloud market.

Sony is already following Xbox steps.
They never figured out how to expand it since it requires PS3 and PS4 hardware. Nvidia even outsources the operation of their services to other companies to expand the service faster since it just requires NVidia GPUs that anyone can buy.

Also there was never demand for the service as well, because no one cares about cloud. If PS3 games were available natively demand for this service would be even lower.
 
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Nhomnhom

Nhomnhom

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The only actual addition to their AAA single player production capability since Sucker Punch in 2011 was Insomniac in 2019 before Hermen took over and put together by Shawn Layden.

If we are being generous we could add Bluepoint and Housemarque but those are small studios, one never made anything other than a remake and the other one makes AA games and is transitioning to AAA. Both very good studios for what they are.

That is far from enough to compensate for how long these games are taking to make and the loss of focus from devs due to other things like GaaS/PC, regardless if they are expanding these studios or not.

Looking at all this, Shawn Layden deserves a lot of credit for the PS4 later years output and PS5 launch line up. Hermen and Jimbo get the credit for all this GaaS crap.
 
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Bryank75

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They never figured out how to expand it since it requires PS3 and PS4 hardware. Nvidia even outsources the operation of their services to other companies to expand the service faster since it just requires NVidia GPUs that anyone can buy.

Also there was never demand for the service as well, because no one cares about cloud. If PS3 games were available natively demand for this service would be even lower.

Yup, nobody gives a shit about cloud. It will never drive growth.
 

Killer_Sakoman

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PS cant grow if they just focus on the same 100 million gamers every gen. They can grow delivering the same single player games over and over.

Let the man cook. He is doing a better job than most in his position.

Sony got billions to blow on taking risk, im not worried. Better they go this route now vs leaving they ass wide open for companies like ms, apple, amazon google to swoop down and buy up T2, ABK, EA….. then turn around and tell sony they cant get cod, gta, BF anymore.

Yesterday they dropped the ball, but this is opinion is a over reach.
Single player games used to sell 1.5 million average during PS360 era. Now tbey sell 20 - 30 million. About 10-15 times growth over last 15 years. Some recent single player games are crossing the 40 million units sold. There is no sign they will slow down. Hence, investing in more of these games will generate more and more revenue.
 
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Yurinka

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Let's look at what has being going on since this gentleman took over late 2019:

Firewalk | GaaS (acquired in 2023)
Haven | GaaS - (acquired in 2022)
Savage | Mobile (acquired in 2022)
Bungie | GaaS (acquired in 20202 - releasing games for Xbox)
Bluepoint | Remakes (acquired in 2021)
Firesprite | VR (acquired in 2021)
Fabrik | Support (acquired in 2021)
Housemarque | AA (acquired in 2021)
Nixxes - PC Ports (acquired 2021)
Valkyrie - Support (acquired 2021)

Manchester Studio | closed - 2020
Japan Studio | closed - 2021
Pixelopus | closed - 2023

- MLB day one on Xbox Gamepass every year, full priced on PlayStation
- GT7, HFW and GoW Ragnarok crossgen
- ND working on a remake and a
GaaS
- PC ports of Horizon, Death Stranding, God of War, Spider-man, TLoU, Uncharted, Returnal, Sackboy.
- GaaS games being announced as PS5/PC games
- Invested into Team Bloober's Silent Hill 2 remake.
- Invested in KotOR Remake by Aspyr that is now vaporware.
- Movies / TV Series

Pretty easy to see where his focus is at and it's not on quality or giving PS5 players what they want.
All good ideas and a good strategy, in addition to other ones you don't mention:
  • Not only acquire, also heavily grow all their internal teams
  • Increase their investment in both sequels but specially new IPs, reaching a 50%-50% split
  • To grow investment in GaaS/MP but also in non GaaS/SP games, which continue being their main focus
  • To grow investment in PC and mobile, but also in PS console which will continue being their focus
  • Pushed the quality of their games to the point they become the best selling ever of their studios, get great reviews and many awards
  • Invested more than ever in 1st party, in 2nd party, AAA 3rd party and indie exclusives
  • Bigger AAA focus for VR games, bringing there AAA brands both 1st and 3rd party like GT7, Horizon CoM, RE Village and RE4R
  • Created the PlayStation Indies team to help indies and secure quality indie exclusives like Kena, Sifu, Stray, Rollerdrome and so on
But well, the 'Japan Studio closure' isn't correct, that's false.

As they did before in EU and USA they branched out its 2nd party publishing team into a separate office that now is integrated with the other 2nd party offices from around the world as part of a global XDEV team instead of reporting to a local gamedev studio. And got promoted to handle the whole Asia and not only Japan, in addition to grow their team to publish more games than before.

Publishing small local indies isn't no longer needed because now it's easier, cheaper and better for both sides indie selfpublishing and they already have PlayStation Indies team with Shuhei Yoshida on top supporting indies and making deals with them.

And after decades of not being able to release a single internally developed hit and having had multiple money pits and turds, changed the management and merged their internal teams into a single one plus also rebranded to focus on their most successful team, which already was made of people from the other teams.

Single player games used to sell 1.5 million average during PS360 era. Now tbey sell 20 - 30 million. About 10-15 times growth over last 15 years. Some recent single player games are crossing the 40 million units sold. There is no sign they will slow down. Hence, investing in more of these games eill generate more andore revenue.
The single (or multi) player games -specially console exclusive ones- that sell over 20M are an exception, only a few ones achieve that. It's almost like to say PS360 games sell over 100M because GTAV and Minecraft achieved that.

And yes, there are signs that revenue from game sales are slowing down in favor of GaaS (add-on content, DLC/IAP/passes):
image.png

image.png


But Sony, even if growing in GaaS will keep or even increase their PS5 game investment in non-GaaS (traditional SP gameS), being in FY2025 bigger than in the current year and slightly higher than in FY19:
image.png
 
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Nhomnhom

Nhomnhom

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All good ideas and a good strategy, in addition to other ones you don't mention:
  • Not only acquire, also heavily grow all their internal teams
  • Increase their investment in both sequels but specially new IPs, reaching a 50%-50% split
  • To grow investment in GaaS/MP but also in non GaaS/SP games, which continue being their main focus
  • To grow investment in PC and mobile, but also in PS console which will continue being their focus
  • Pushed the quality of their games to the point they become the best selling ever of their studios, get great reviews and many awards
  • Invested more than ever in 1st party, in 2nd party, AAA 3rd party and indie exclusives
  • Bigger AAA focus for VR games, bringing there AAA brands both 1st and 3rd party like GT7, Horizon CoM, RE Village and RE4R
  • Created the PlayStation Indies team to help indies and secure quality indie exclusives like Kena, Sifu, Stray, Rollerdrome and so on
But well, the 'Japan Studio closure' isn't correct, that's false.

As they did before in EU and USA they branched out its 2nd party publishing team into a separate office that now is integrated with the other 2nd party offices from around the world as part of a global XDEV team instead of reporting to a local gamedev studio. And got promoted to handle the whole Asia and not only Japan, in addition to grow their team to publish more games than before.

Publishing small local indies isn't no longer needed because now it's easier, cheaper and better for both sides indie selfpublishing and they already have PlayStation Indies team with Shuhei Yoshida on top supporting indies and making deals with them.

And after decades of not being able to release a single internally developed hit and having had multiple money pits and turds, changed the management and merged their internal teams into a single one plus also rebranded to focus on their most successful team, which already was made of people from the other teams.
A bunch of Gaas new IPs, praise the Lord.

- less AAA single player games than ever
- less new IPs AAA single player than ever
- less AA than ever (pretty much none)
- more safe sequels than ever
- slower output from every studio not named Insomniac
- terrible support for PSVR2
- some of the worst ports ever seen on PC and terrible sales of their PC ports

All your arguments come down to things selling well, CoD, Fortnite, Kinect and Wii all sold well too, doesn't mean I like any of them because of it.

I don't work for Sony, Sony works for me.
 

Plextorage

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Their business is riding on momentum created by PS4 and PS5's first phase games that were kicked off by older leadership.
The future isn't promising. People were smelling this shit since 2020 and the fart is finally coming. It really stinks.

Already judging games by CGIs? Really?


It was. It barely received Sony's attention after it's release and did not receive further expansion into other countries or within it's service.

The reason why they canned PlayStation Now is so they could incorporate a new Playstation Cloud solution alongside PlayStation Plus, like Microsoft and Nvidia do with their services (xCloud and Geforce Now).Their new Cloud device announced yesterday is just another of Sony's entry into the cloud market.

It wasn't. Barely received their attention yet they've bought Gaikai for it, prior to PS Now, huh .Gaikai had a decent cloud tech back then. Of course it didn't received further expansion to other countries ( like mine). Because it didn't had good enough internet or cloud infrastructure ( like mine). Go figure. How about for business perspective - better to have one sub with more tiers than 2 or 3 different subs. Oh, they everything did to be like MS or Nvidia. :/




A bunch of Gaas new IPs, praise the Lord.

- less AAA single player games than ever
- less new IPs AAA single player than ever
- less AA than ever (pretty much none)
- more safe sequels than ever
- slower output from every studio not named Insomniac
- terrible support for PSVR2
- some of the worst ports ever seen on PC and terrible sales of their PC ports

All your arguments come down to things selling well, CoD, Fortnite, Kinect and Wii all sold well too, doesn't mean I like any of them because of it.

I don't work for Sony, Sony works for me.

Less AAA and new IP SP games? What, Guerilla should work on something new, but not finish the Horizon franchise? Just abandon it. :/ We ain't see nothing new from Asobi, Bend, Housemarque, Bend, Sucker Punch, Santa Monica, Media Molecule and new Wolverine ... What the hell do you want? It will be shown when it is ready.
PSVR 2 has more games in production than PSVR 1 ever had. Talking about worse support. :/
 
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Nhomnhom

Nhomnhom

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Less AAA and new IP SP games?
Yes. There is no doubt about this, you must be completely ignorant of PlayStation history if you think a year with a single release is normal. For some time now we have been in this weird limbo where games were not being announced and people we attributing it to smaller announcement windows but we are past that now and the games did not show.

Spider-man 2 late 2023.
Death Stranding 2 and Wolverine in 2024 or later.

Blow Your Mind Wow GIF by Product Hunt


What actually showed up from PlayStation Studios was a bunch of CGI for GaaS games.
 

KnittedKnight

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I was going to make a similar thread titled: "Herman Hulst and Jim declare war on the hardcore PlayStation Gamer." They must certainly have done so with their actions and plans over a 3 year period.

I certainly will use the well laid out table here as I formulate my thoughts on a TLDR.

From the discussion I've already seen exactly what hardcore Xbox fanboys have had to go through within their own community (many of those hardcore Xbox fanboys now exiles in PlayStation). First you have a couple bad faith posters who cap for PC masquerading in bad faith cheering and seeking compliance to muddy up the discussion (plex, flaccid), while you also have a couple compliant corporate/brand slaves rationalizing business moves and numbers that don't benefit them as the gamer they been brought up to be one bit. A house devided can't stand, and PS leadership is, unlike its consumer base, not divided in its plan.

Jim Ryan and Herman Hulst ARE NOT PlayStation. That needs to get through to those who prefer comformity and wave the flag to avoid cognitive dissonance and conflict. Not even Sony's CEO. They're all fucking replaceable pawns that answer to results and money.

Thus these suits ultimately answer to the PS consumer purchase behavior and not the other way around. They got sales target to meet hardware wise and they got their GAAS shit to sell. Sony's ultimate goal through marketing/media plants/and fellow influncers is compliance, conformity, and blind consumerism as they steer you in whichever direction they fucking wish - whether you fucking like it or not.

It's rather easy to derail that with proper buy in from the hardcore community. The casual goes with the hardcore on many things provided the hardcore is loud enough and organized and focused enough. Of course competitors of the brand will try to capitalize on an uprising or "civil war" but that's always granted on anything categorized as "bad noise". It doesn't help that Xbox is already worse on all counts (there is no competitor pressure that would solve the job so the hardcore fanbase wouldn't have to get its hands dirty). You see what's become of Xbox, a decomposing brand. The hardcore Xbox fanboy failed in their own civil war, the brand is unrecognizable and in the gutter. We see where inaction, hesitation, division and infighting - overall an unsuccessful fight against the suits leads.

Fuck Jim Ryan and fuck Herman Hulst. PlayStation fans better draw the line and be open about all this BS everywhere. Even if you're on the fence, or prefer to be a compliant brand cheerleader in everything you do...... out of principle alone you should shut fuck up if all you're going to do is preach conformity - conformity to the plan, the ideas, the direction etc. Don't fuck with your own fellow gamer period. If you don't have it for waging war, stay the fuck away. The war is not with you.

BTW waging war on these motherfuckers doesn't mean you have to stop being a PlayStation owner, stop playing games, cheering for your favorite franchises or the like. What it means is you have to be an activist fan and consumer of the traditional model and your personal likes. The goal is to steer consumer habits one way and give no quarters to any BS whatsover coming from the TOP.
 
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Yurinka

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- less AAA single player games than ever
- less new IPs AAA single player than ever
- less AA than ever (pretty much none)
- more safe sequels than ever
- slower output from every studio not named Insomniac
AAA games take now more time and people to be made, this is why every single AAA team takes more time to release games than before, including Insomniac (even if they have a lot of devs so can afford to work in multiple games at the same time, unlike other AAA studios). And not only from Sony, from all companies.

AAA games for all companies are also way more expensive every new generation, so they become safer trying to minimize risks. To make sequels of their biggest hits it's the safest position, but Sony instead decided a very risky move: to bet the half on new IP, something that no other big publisher -specially platform holders- does.

Jimbo and Hermen have been increasing the size of their teams to allow them work in more games at the same time, plus acquired more studios and support teams. That obviously will result in a bigger output, compensating that each specific dev team (not a studio with multiple teams) every generation needs more time to release a game.

terrible support for PSVR2
This is your personal opinion, the number of games announced under development when launched is way bigger than it was for PSVR1 and included bigger brands than for PSVR1.

- some of the worst ports ever seen on PC and terrible sales of their PC ports
Some games sell well, and some games don't, like in any company or in any platform. The difference is that in Steam we can make a more decent sales estimate than in other platforms.

Also, I'd suggest to wait and judge PC ports performance in long term instead of a few days/weeks after launch, because specially in PC people many buys with discounts or price cuts, and in many cases the Sony PC ports are almost full priced ports of games originally released several years ago, so I assume many people may be interested in a game but may wait until discounted/price cutted until certain level.

All your arguments come down to things selling well, CoD, Fortnite, Kinect and Wii all sold well too, doesn't mean I like any of them because of it.
My arguments come down to what Sony says, what Sony does, market numbers, known sales or number of awards etc because that is measurable factual data, verifiable facts, to try to show or explain reality with facts instead of baseless/biased personal opinion.

I don't work for Sony, Sony works for me.
Same here, but I don't attack others because they don't agree what I say.
 
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Nhomnhom

Nhomnhom

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I was going to make a similar thread titled: "Herman Hulst and Jim declare war on the hardcore PlayStation Gamer." I certainly will and will use the well laid out table here.

From the discussion I've already seen exactly what hardcore Xbox fanboys have had to go through within their own community. First you have a couple bad faith posters who cap for PC masquerading in bad faith cheering and seeking compliance, while you also have a couple corporate slaves rationalizing business moves and numbers that don't benefit them as a traditional gamer one bit. A house devided can't stand, and PS leadership is, unlike its consumer base, not divided.

Jim and Herman are replaceable pawns, they answer to the PS consumer and not the other way around. They got sales target to meet hardware wise and they got their GAAS shit to sell. It's rather easy to derail that with proper buy in from the hardcore community. The casual goes with the hardcore on many things provided it's loud enough. Of course competitors of the brand will try to capitalize on an uprising or "civil war" but that's always a give on anything.

Fuck Jim Ryan and fuck Herman Hulst. PlayStation fans better draw the line and be open about all this BS everywhere. That doesn't mean you have to stop buying a PlayStation owner, stop playing games or the like. What it means is you have to be an activist fan and consumer of the traditional model and your personal likes.
Or you can let them fuck around and find out. At the end of the day just like it's true for Xbox, it's true for PlayStation, if it dies it dies.

If it ain't for me it ain't for me I won't be in denial about it.
 

kyliethicc

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Let's look at what has being going on since this gentleman took over late 2019:

Firewalk | GaaS (acquired in 2023)
Haven | GaaS - (acquired in 2022)
Savage | Mobile (acquired in 2022)
Bungie | GaaS (acquired in 20202 - releasing games for Xbox)
Bluepoint | Remakes (acquired in 2021)
Firesprite | VR (acquired in 2021)
Fabrik | Support (acquired in 2021)
Housemarque | AA (acquired in 2021)
Nixxes - PC Ports (acquired 2021)
Valkyrie - Support (acquired 2021)

Manchester Studio | closed - 2020
Japan Studio | closed - 2021
Pixelopus | closed - 2023

- MLB day one on Xbox Gamepass every year, full priced on PlayStation
- GT7, HFW and GoW Ragnarok crossgen
- ND working on a remake and a
GaaS
- Media Molecule spent years working into a game that despite being high quality and well received failed due to Sony's inability to capitalize on it.
- PC ports of Horizon, Death Stranding, God of War, Spider-man, TLoU, Uncharted, Returnal, Sackboy.
- GaaS games being announced as PS5/PC games
- Invested into Team Bloober's Silent Hill 2 remake.
- Invested in KotOR Remake by Aspyr that is now vaporware.
- No more Quantic Dreams, FromSoftware or Supermassive exclusives.
- Movies / TV Series

Pretty easy to see where his focus is at and it's not on quality or giving PS5 players what they want.
to be fair to the guy you might want to edit this lol

Housemarque make AAA games now. Returnal
Bluepoint are doing more than remakes
Firesprite are doing more than VR

Hulst has no control over MLB on Xbox and Nintendo. SIE doesn’t publish it
TLOU remake predates Hulst, greenlit by Layden
GOWR GT7 and HFW all greenlit by Layden
Dreams is not of all people Hulst’s fault lol
Silent Hill 2 is 3rd party. Has nothing to do with Hulst
Quantic Dream & Sony’s hate for one another ended their relationship pre-Hulst
Hulst has no control over PS Productions films & shows
Hulst literally just teased working with FromSoft again, they bought a %

and Japan studio didn’t really get closed. it got renamed Team Asobi and bunch of people got fired. still the same studio head running the same team in the same office making the same game.