Well, in case of PS, during Jimbo years they did push to grow in all fronts with stuff that I think in the mid/long term will make PS5 and PS6 even more successful than PS5 is now:Exactly and so do PlayStation.... if they want to make more money, they should make less first party games and concentrate on being the 3rd party place of choice.
The whole premise of pushing to be a publisher of VERY expensive to make games is negative for Sony.
They should focus on making the console bigger... not their games. The games only exist to push their money maker... console.
- Grew their internal development teams and acquired new ones to grow in all of them but specially in areas where their internal first party didn't excel (shooters, MP, GaaS)
- Grew their internal support teams and acquired new ones
- Made a record investment in PS history on 2nd party deals for a generation
- Signed the biggest amount of 3rd party exclusives (but I assume most of them timed, or console exclusives) in a generation
- Made the biggest investment ever on accesories and at least until now released a lot of them
- Highly improved their game subs and cloud gaming achieving record revenue
- Released PSVR2 having a better launch than PSVR1 and released or signed over 260 VR games in its first year, way more than in PSVR1
- Created the new SIE divisions/teams for movie/tv show adaptations to get more money, reach new people and make their brands more popular
- Did push on eSports more than ever (including some related acquisitions) in many ways: creating a dedicated team, overhauling PS Tournaments, adding related console features, sponsored many important tournaments, etc.
- Even if they made computer games since the '80s, they are making their biggest PC push ever (including a related acquisition) to better reach new markets and demographics
- Even if Sony made mobile games since the start of mobile gaming, they are working on their biggest mobile gaming push including a related acquisition and many teams with top Asian mobile publishers and devs to also made their IPs more popular devs
- Many non-gamedev SIE divisions in the past worked separatedly and uncoordinated for each region (SCEA, SCEE, SCEJ...), making redundant work. Many of these teams (as XDEV or marketing) now are a global coordinated team doing a more efficient job with a shared goal, tools, shared knowledge, data, etc. In case of marketing, they achieved records of fastest selling console (interrupted by the shortages) and even in games breaking all time records almost once per year (2020 TLOU2, 2022 GoWR, 2023 Spider-Man 2, 2024 Helldivers 2)
- MS bought CoD but Sony didn't only made them keep it on PS: they even seem will bring the XGS games to PS and are moving away from (at least internally built) home console HW as Nintendo did in the previous generation
I think they'll take mostly a year or two to continue implementation of all these points, integrate all the new people and teams and releasing many of related projects they have in the works.
While at the same time making market research and designing a let's say their next "second expansion stage" roadmap designed around PS6 that would start to be implemented around the console release in late 2027/early 2028, with a similar list of growth plans in different areas. Pretty likely, all these areas plus newer ones to grow their fanbase, brand awareness, revenue and profit.