Unironically this is obviously true. There are massive tech segments that Apple can't reach because they've stuck to the walled garden approach. They have no cloud presence at all. Yeah actually look how many installs they are losing to Microsoft. They are losing, clearly.I think Apple should port MacOS to computers other than Apple machines. They are losing a lot of install base, and it would be as easy as simply porting the product. They already made it with x86 in mind, so it's a no-brainer. Look at how many installs they are losing to Microsoft!
And while we're at it, why doesn't Valve make Counter-Strike 2 available on the Epic Games Store? After all, they could branch out to another market, one where users may hypothetically not have a Steam account to begin with. So much money left on the table!
It's a totally fake news that broken standards, intentional incompatibility, closed apis, etc lead to a better user experience. Because the comparison has been between Microsoft's lazy monopoly and Apple's luxury nerd marketing, it looks like there's something intrinsically correct in Apple's approach. But MS is just that shitty, and they do plenty of Apple's bullshit tactics as well.