Microsoft's acquisition of Activison Blizzard

nongkris

Veteran
14 Feb 2023
1,325
2,158
Got this from Neogaf.

Been seeing references to the CMA vs JD Sports merger. Found the case details on gov.uk. Just skimmed through a bit, but noted the major milestones.

In this case, JD Sports won an appeal against CMA, but the merger was still blocked.

July 2019 Launch of merger inquiry by CMA

October 2019 CMA begins Phase 2 investigation

February 2020 CMA provisionally found competition concerns

June 2020 CMA blocks merger <-- In MS-ABK case, we are here

July 2020 CMA orders JD Sports to find a buyer for Footasylum

November 2020 CAT appeal finds in favor of JD sports saying the CMA "acted irrationally" in two areas of their findings.

December 2020 CMA appeals decision, but the appeal is denied

March 2021 CMA begins reconsideration of the merger

September 2021 CMA provisionally found competition concerns

December 2021 CMA blocks merger

January 2022 CMA orders JD Sports to find a buyer for Footasylum

August 2022 JD Sports sells Footasylum to Aurelius Group

August 2022 Case closure
 

Bryank75

I don't get ulcers, I give 'em!
Founder
18 Jun 2022
9,445
16,572
icon-era.com
Got this from Neogaf.

Been seeing references to the CMA vs JD Sports merger. Found the case details on gov.uk. Just skimmed through a bit, but noted the major milestones.

In this case, JD Sports won an appeal against CMA, but the merger was still blocked.

July 2019 Launch of merger inquiry by CMA

October 2019 CMA begins Phase 2 investigation

February 2020 CMA provisionally found competition concerns

June 2020 CMA blocks merger <-- In MS-ABK case, we are here

July 2020 CMA orders JD Sports to find a buyer for Footasylum

November 2020 CAT appeal finds in favor of JD sports saying the CMA "acted irrationally" in two areas of their findings.

December 2020 CMA appeals decision, but the appeal is denied

March 2021 CMA begins reconsideration of the merger

September 2021 CMA provisionally found competition concerns

December 2021 CMA blocks merger

January 2022 CMA orders JD Sports to find a buyer for Footasylum

August 2022 JD Sports sells Footasylum to Aurelius Group

August 2022 Case closure

Looks like a long, painful, complicated and expensive process ahead of Microsoft.... I couldn't be happier!
 

Swift_Star

Veteran
2 Jul 2022
4,137
6,038
Vv5p67U.jpg

They’re never giving up until Sony is screwed somehow.
 
24 Jun 2022
3,982
6,954

These same losers have been gloating for months that the FTC would stand to lose in their trail against Microsoft. It's very convenient that only now, is the CMA's success rate in trails a concern. It certainly wasn't a concern when the Nvidia/ARM deal was blocked, now was it? Although I'm sure people like TypicScroll would've felt differently if it were MS trying to acquire ARM and it ended up blocked.

Trust me, if MS won their appeal to the CMA for ABK, then say Apple tried purchasing EA and the CMA blocked it and won the appeal, NONE of these cappers would be complaining about it being a "show trail" or autocracy, would they? It's only a problem when the company behind their favorite plastic box can't get what they want through money alone.

Listen to him gasp loudly in between sentences. He sounds so scared about the future of his favourite plastic box/megacorp.

It almost sounds like a grown man crying.



Mummy!!! *sobs* Sony is... *sobs* trying to take ALL MY TOYS *sobs* AWAY FROM MEEE!! *sobs* WHAAAAAAAAAA

TBF he's probably also gasping because it might be tiring the big guy out talking that much, that fast in such a short span of time. That's a cardio workout for him.

Sony is clearly going to have to sign a deal with Microsoft over Call of Duty n--*sobbing begins*

In other great news even Reeee's rats are coming around to the reality. No new acquisitions of any consequence for Microsoft in the gaming space:


View attachment 1201

Gaming is saved!!

And, hilariously, it means Sony can still make publisher acquisitions because they don't have a foothold in cloud gaming.

"Distant second place" yes and Sony got to 1st by buying up giant publishers over the past five years, amirite?

Publisher acquisitions were always only going to be stopgaps in boosting Xbox's revenue. That was the case with Zenimax and would've been the case with ABK if approved. The merits of needing to buy publishers in order to boost the gaming division's revenue is already questionable, but Microsoft trying for one immediately after Zenimax did not set a good precedent.

I genuinely don't think MS would have any problems getting studios like Certain Affinity. In fact, I think they SHOULD get those studios for reasons such as rebuilding Halo into something that can be respected again. I think they could probably even get a few small-ish Japanese developers or South Korean teams without too many issues. Whoever's making that rumored 2D side-scrolling action-RPG for them...not saying the team isn't talented but I've seen their other RPG and the artstyle just isn't very cool IMO. But what if that were say Vanillaware making the game instead? Would immediately be on a lot of people's radar.

But really you look at MS's current team count with XGS & Zenimax...how is that not enough to actually compete? It's more than enough. A few extra studios would help I'm sure; not that many more but I'd say Certain Affinity, IO Interactive, Crystal Dynamics and Avalanche would be prime pick-ups (they can work out deals for them with the current owners to buy), or they could try replacing one of them with a Japanese team like Vanillaware or Level 5, or Platinum Games. Hell maybe even Arc System Works for an in-house fighting team.

Even if they can't acquire them (Arc has a strong publishing relationship with Bandai-Namco, I don't know if MS wants to infringe on that 3P partner relationship), why not fund them to make a new anime-style Killer Instinct? If they can't acquire Vanillaware, why not have them make a 2D side-scrolling Kingdom Hearts-style game with Xbox IP and...I dunno...Dreamworks IP?

That's the kind of investments and studio acquisitions I'd prefer Microsoft to focus on, not encouraging mass industry consolidation of big 3P publishers.

One thing about this whole acquisition process that I noticed is it really emboldened some of the most ridiculous influencers, "journalists", and fanboys. Some are undoubtedly paid to astroturf, some are just dumb, and some are both (like Jez here), but as the Ls keep piling up for MS - I hope we start to hear less and less from these fools.

It also emboldened the xenophobes, racists, and homophobes. Some of the stuff on Twitter over this acquisition has just been very toxic, and I never once saw anyone at Xbox or Microsoft put out a statement asking the crazies to calm down, because it was pretty much coming from radicals on that side of the fence.
 
24 Jun 2022
3,982
6,954
Vv5p67U.jpg

They’re never giving up until Sony is screwed somehow.

Outside of console gaming Sony doesn't have a majority market share in any other entertainment market. Certainly not films, as outside of the Spiderman movies (25% of which goes back to Disney/Marvel) most of their flicks seem to have low to moderate box office results and they probably aren't the most prolific distributor of film releases, either. Same goes with their TV shows; yes they've been behind some cultural zeitgeists like Breaking Bad but I can't think of much recently from them that's competed in market share or mindshare with the top Netflix or Disney+ shows outside of TLOU, which was VERY recent.

Anime-wise Sony do own Funimation & Crunchyroll and that actually caused some issues for them when acquiring Crunchyroll (not sure if any divestitures or behavioral remedies were involved in getting that one cleared), but let's not pretend Netflix isn't a huge provider of anime content, and Netflix has funded more original anime productions than Sony have (or at least, seems like). They probably do have a major market share in terms of anime content providers globally, but I doubt they have a monopoly (i.e larger than 50%) on that market. In fact with the way various distributors and content providers are within that market, I doubt that is possible.

Again, I'd probably need to do research on some of those, but posters like this one really show how amateur their thinking process actually is on this topic. Having a monopoly in and of itself is NOT the problem; regulators don't care if companies have a monopoly in a market if that monopoly is just in reference to their market share, and that market share was gained by the customers in that market rewarding them for consistently providing a superior product versus competitors!! That is the reward of being the best in an open competitive market that regulators actually favor.

The actual monopolies they want to prevent are those where a company just buys their way to majority market share, rather than on the merits of the market's customers choosing their offering over competitors to create that market share advantage. And obviously, they want to avoid situations where a company that happens to have majority market share, abuses that to take advantage of their customer base or do other anti-competitive things like price fixing or predatory pricing. They also would want to weigh if a company making an acquisition could be in a position to do these things, or has already been guilty of doing them in some form or another.

People like LuvOfThaGame don't understand that crucial difference.
 

daniel5043

Veteran
19 Jan 2023
639
656
Outside of console gaming Sony doesn't have a majority market share in any other entertainment market. Certainly not films, as outside of the Spiderman movies (25% of which goes back to Disney/Marvel) most of their flicks seem to have low to moderate box office results and they probably aren't the most prolific distributor of film releases, either. Same goes with their TV shows; yes they've been behind some cultural zeitgeists like Breaking Bad but I can't think of much recently from them that's competed in market share or mindshare with the top Netflix or Disney+ shows outside of TLOU, which was VERY recent.

Anime-wise Sony do own Funimation & Crunchyroll and that actually caused some issues for them when acquiring Crunchyroll (not sure if any divestitures or behavioral remedies were involved in getting that one cleared), but let's not pretend Netflix isn't a huge provider of anime content, and Netflix has funded more original anime productions than Sony have (or at least, seems like). They probably do have a major market share in terms of anime content providers globally, but I doubt they have a monopoly (i.e larger than 50%) on that market. In fact with the way various distributors and content providers are within that market, I doubt that is possible.

Again, I'd probably need to do research on some of those, but posters like this one really show how amateur their thinking process actually is on this topic. Having a monopoly in and of itself is NOT the problem; regulators don't care if companies have a monopoly in a market if that monopoly is just in reference to their market share, and that market share was gained by the customers in that market rewarding them for consistently providing a superior product versus competitors!! That is the reward of being the best in an open competitive market that regulators actually favor.

The actual monopolies they want to prevent are those where a company just buys their way to majority market share, rather than on the merits of the market's customers choosing their offering over competitors to create that market share advantage. And obviously, they want to avoid situations where a company that happens to have majority market share, abuses that to take advantage of their customer base or do other anti-competitive things like price fixing or predatory pricing. They also would want to weigh if a company making an acquisition could be in a position to do these things, or has already been guilty of doing them in some form or another.

People like LuvOfThaGame don't understand that crucial difference.
Also anime can be argued that they are just Japanese cartoon
 
  • Like
Reactions: Deleted member 417

Nhomnhom

Banned
25 Mar 2023
8,414
11,560
These bastards have already started talking about MS acquiring FromSoftware. They are more vulnerable than your average Japanese devs due to how much their games also sell on PC.
 

TwistedSyn

Active member
10 Jul 2022
179
319
These bastards have already started talking about MS acquiring FromSoftware. They are more vulnerable than your average Japanese devs due to how much their games also sell on PC.
Well that's not happening. FromSoft is owned by Kadokawa (Huge anime multimedia corporation), so they would have to go through them. Pretty sure they would laugh in their face.
 

AshHunter216

Banned
8 Jan 2023
4,556
7,628
These bastards have already started talking about MS acquiring FromSoftware. They are more vulnerable than your average Japanese devs due to how much their games also sell on PC.
They're part of Kadokawa, which also owns anime and manga stuff, among other things. I have a hard time believing they would sell Fromsoft to them and MS probably arent going to take over running an anime and manga business just to appease some Xbox fanboys who won't buy games. Also, Sony and Tencent already own shares in them.
 
Last edited:

Nitro

Active member
10 Apr 2023
214
573
North Pole
Here's some performative drama from someone who cared so much about the workers they "literally teared up"
View attachment 1194

The "I was hoping Microsoft would 'clean up' Activision Blizzard" gambit.



"The most serious incidents in the lawsuit were the three alleged rapes and sexual assaults. They included a female Microsoft intern raped by a male Microsoft intern who reported the incident to her supervisor and HR. Despite this she had to continue to work alongside her alleged rapist."

BYof976.jpg


5eLCYkh.jpg


>>> This is how much ResetEra cared when the allegations surfaced. <<<

4 replies. So very many tears.
 
Last edited:

Nhomnhom

Banned
25 Mar 2023
8,414
11,560
They're part of Kadokawa, which also owns anime and manga stuff, among other things. I have a hard time believing they would sell Fromsoft to them and MS probably arent going to take over running an anime and manga just to appease some Xbox fanboys who won't buy games. Also, Sony and Tencent already own shares in them.
Well that's not happening. FromSoft is owned by Kadokawa (Huge anime multimedia corporation), so they would have to go through them. Pretty sure they would laugh in their face.
You can buy a studio that is owned by another company, Sony just did that with Firewalk.