Microsoft's acquisition of Activison Blizzard

[Wraith Phantom]

You really think Sony won't continue the partnership? 2 reasons
1. The money. Whatever you think of COD, it had 2 of the 10 best selling games last year. Sony would be reckless to abandon that partnership where people see COD ads and they see Playstation. The money earned from COD is needed to fund other ventures.
2. The current ABK acquisition has put Xbox and Call of Duty together to casuals. Better off to keep it under lock and key until the acquisition is forgotten about, lest casual purchasers think it's going to be an Xbox exclusive.

It's business and who gives a shit about Lulu. The comments from ABK staff will weaken their negotiation power come the renegotiation. In 2013, when you thought COD you thought Xbox. In 2015 (I think) Xbox ceased marketing for COD, do you think Phil Spencer regrets that dumbass decision every day? What a difference a decade makes

PS is not renewing this deal. At this point there is no need to pay for marketing. COD sells itself. Especially after this buyout attempt. You dont reward people with more money. After they display no care for your business. How is bobby kotick going to talk to Jim Ryan with a straight face & be like. Yeah so let's set up another marketing deal for 4 years."Forgets about that MS stuff" the subpoenas exposing your contracts is good business is not a problem. Don't worry about me being on US TV weekly talking about selling. FOH

PS are in the process of lessening 3rd party control on their finances like COD,GTA etc. Hence the gaas games they are making. They will let the deal end. And put that marketing Money towards their own studios. They don't need to pay for marketing at this point. COD sells itself. It is not good money management especially for a game you will compete against.

 

[Dick Jones]

From what I’ve heard, the decision wasn’t Phil’s. Sony offered the same money, but had a much larger player base by that point, so Activision went where the sales were.

Microsoft stated it last October that they chose not to continue the partnership. Another smart move by Phil here. Its not like 2 of the top 10 best selling games of 2022 were COD

 

[Dick Jones]

PS is not renewing this deal. At this point there is no need to pay for marketing. COD sells itself. Especially after this buyout attempt. You dont reward people with more money. After they display no care for your business. How is bobby kotick going to talk to Jim Ryan with a straight face & be like. Yeah so let's set up another marketing deal for 4 years."Forgets about that MS stuff" the subpoenas exposing your contracts is good business is not a problem. Don't worry about me being on US TV weekly talking about selling. FOH

PS are in the process of lessening 3rd party control on their finances like COD,GTA etc. Hence the gaas games they are making. They will let the deal end. And put that marketing Money towards their own studios. They don't need to pay for marketing at this point. COD sells itself. It is not good money management especially for a game you will compete against.

What do you think is funding these GaaS? COD is huge and ir would be smart to continue the partnership. The GaaS could all fail and then what? No partnership with one of the biggest IPs in gaming and no GaaS apart from Destiny which is run by Bungie. There is no guarantee that any Sony GaaS will succeed. You are taking Bobby Kotick's actions too personally, it's business and Sony will do what's best for business. It is likely they have a better negotiation point due to the conduct of Lulu and Bobby but its not worth burning money.

 

[Lord Mittens]

good kitty, blow up the fish tank

 

[Sircaw]

good kitty, blow up the fish tank

Thats fighting talk furball,

Pro-tip, don't go near any sources of water when I am about.

 

[Gediminas]

What do you think is funding these GaaS? COD is huge and ir would be smart to continue the partnership. The GaaS could all fail and then what? No partnership with one of the biggest IPs in gaming and no GaaS apart from Destiny which is run by Bungie. There is no guarantee that any Sony GaaS will succeed. You are taking Bobby Kotick's actions too personally, it's business and Sony will do what's best for business. It is likely they have a better negotiation point due to the conduct of Lulu and Bobby but its not worth burning money.

yeah, it is more important kill xbox than keep butthurt over ABK. give no ammo to xbox. grab biggest games, starve xbox with 3rd party marketing and exclusives.

 

[Dabaus]

I agree. I think Sony will renew a contract if possible but make the terms more to their liking. Higher profit margins from sales splits, longer beta times, and here’s a big one, cancel cross play for PlayStation.

 

[Dabaus]

I didn’t know which thread to put this in so if someone wants to make a thread of it themselves go ahead but the Xbox Twitter brigade is in hysterics because of this.

 

[Gediminas]

I didn’t know which thread to put this in so if someone wants to make a thread of it themselves go ahead but the Xbox Twitter brigade is in hysterics because of this.

i don't like these comments. it is like setting up to one hit wonder and then narrative that xbox is alive and coming back.
it is the same narrative all the time. we are tired of waiting, then, they show garbage E3 show and everyone ignores last year, everyone hyped up and forgets all comments like these.
look how everyone will change their tune after E3, just watch.

 

[Dabaus]

i don't like these comments. it is like setting up to one hit wonder and then narrative that xbox is alive and coming back.
it is the same narrative all the time. we are tired of waiting, then, they show garbage E3 show and everyone ignores last year, everyone hyped up and forgets all comments like these.
look how everyone will change their tune after E3, just watch.

I agree one hundred percent.
I found this gem this morning too:

 

[Wraith Phantom]

What do you think is funding these GaaS? COD is huge and ir would be smart to continue the partnership. The GaaS could all fail and then what? No partnership with one of the biggest IPs in gaming and no GaaS apart from Destiny which is run by Bungie. There is no guarantee that any Sony GaaS will succeed. You are taking Bobby Kotick's actions too personally, it's business and Sony will do what's best for business. It is likely they have a better negotiation point due to the conduct of Lulu and Bobby but its not worth burning money.

What are you talking about. Why would you pay for the cow when you get the milk already.

There is no need to pay for marketing of COD. It's gonna sell anyway. You are already getting the game. There's no need to pay 100+mill marketing for it. Use that money in house. It's not their product and as shown acti were willing to leave at anytime. Investing in Cod isn't worthwhile now at all. They don't care about deals with PS. They were willing to leave. You don't re-invest in companies like that.

 

[Nhomnhom]

I didn’t know which thread to put this in so if someone wants to make a thread of it themselves go ahead but the Xbox Twitter brigade is in hysterics because of this.

I find it hilarious that if not for the $7B they spent in 2020 none of Hi-fi Rush, Redfall or Starfield would be Xbox games. Yet somehow people say Phil Spencer did a good job when he was put in charge of MS studios 15 YEARS AGO.

I agree one hundred percent.
I found this gem this morning too:

Might as well just hope that MS will start burning money, they could pay for all of that and none of it would matter.

 

[ApolloHelios]

Yeah MS go ahead and buy exclusive games for your platform... you know do the thing that we frown upon and make a stink each and every time Sony does the same thing, but this time its at least you so we will not act that way, you know all hypocritical and shit...

 

[Edmund]

PeterOvo is one of the biggest xbox shills. read his timeline, it's embarrassing.

Is PeterOvo Cyrribrae from Resetera?

 

[KiryuRealty]

Is PeterOvo Cyrribrae from Resetera?

He might be Peter42O on here…

 

[Swift_Star]

He might be Peter42O on here…

420 is not as aggressive as Ovo, but...

Is PeterOvo Cyrribrae from Resetera?

I have no idea.

 

[Nhomnhom]

He might be Peter42O on here…

Peter42Ovo?

 

[Fenton]

 

[AshHunter216]

Lol, I saw that tweet.

1. Redfall sucked and a tweet like that would probably be seen as sarcastic.

2. You don't get friendly tweets when you're trying to buy up the industry.

 

[Deleted member 417]

Just two more weeks to flatten the curve CMA.