Well, Until Dawn is a remake of a nearly 10-year old game, and I'm not sure if you'd consider that AAA or higher-tiered AA. In the case of a game like that, I don't think Day 1 on PC is a bad strategy, but again, that has to balance with the whole. Meaning, it should be leading to some new equivalent exclusive to the console within a year or two.
It's Day 1 for current-gen new releases, that aren't small or modest remakes of 10-year-old games, where the negative rot in terms of the console's momentum begin to set in. And that shouldn't require any "tests"; Xbox has proven the results of that test, and they lead to steep brand decline in the console space (which despite speculative analysts, hasn't peaked yet; platforms like PlayStation just need to realize they have more competition beyond Xbox).
It's Day 1 for current-gen new releases, that aren't small or modest remakes of 10-year-old games, where the negative rot in terms of the console's momentum begin to set in. And that shouldn't require any "tests"; Xbox has proven the results of that test, and they lead to steep brand decline in the console space (which despite speculative analysts, hasn't peaked yet; platforms like PlayStation just need to realize they have more competition beyond Xbox).