I love how they try to formalize it with buzzwords.
"Metrics driven" "internet discourse not considered but concerns are valid".
No shit.
Very unfortunate cause "internet discourse" is one of many direct indicators of the state of the consumer/product relationship. I think if anything, in the games industry these companies are spoiled at the amount of feedback you are able to gather gratuitously because of the passion consumers have for gaming, and the specific platforms they support. No better industry to be in to have a pulse on consumer feedback yet the spoiled brats bitch about toxicity. It's like STFU. More often than not the streets will speak loud and clear and give plenty of advance warning when they feel the brand/platform/product is not going the right way, or something is not sitting right. It's not the job of the consumer to deliver that message in crystal clear fashion, noise-free so you can adjust your strategy before the "metrics" in after-the-fact fashion (after the fuck up) show the results and consequences of poor strategy, leadership and decision making. It's the job of the corp, of its leadership, of its decision makers to be capable of sifting through that noise - to pick up the right pulse - and thus identify what is working and what is not. Again, compared to other industries and other businesses, gaming is blessed as far as consumer engagement and feedback is concerned.
Anyways screwing up royally shows, in many ways, the consequences of not paying attention to these indicators properly, and the failure in the organization to incorporate that feedback into decision making. That language everyone understands.
If all a suit is going to do is put their head in the sand and only deal with curated polling from the polling firms these companies dole cash to... the data merchants on the data grift.... well... don't act surprised when shit hits the fan. You gotta have a pulse of the streets - always. You lose the streets or ignore the streets with reckless abandon... well you can only hold out for so long.
Metrics (i.e numbers) are literally an after-the fact indicator.
"Metrics driven" "internet discourse not considered but concerns are valid".
No shit.
Very unfortunate cause "internet discourse" is one of many direct indicators of the state of the consumer/product relationship. I think if anything, in the games industry these companies are spoiled at the amount of feedback you are able to gather gratuitously because of the passion consumers have for gaming, and the specific platforms they support. No better industry to be in to have a pulse on consumer feedback yet the spoiled brats bitch about toxicity. It's like STFU. More often than not the streets will speak loud and clear and give plenty of advance warning when they feel the brand/platform/product is not going the right way, or something is not sitting right. It's not the job of the consumer to deliver that message in crystal clear fashion, noise-free so you can adjust your strategy before the "metrics" in after-the-fact fashion (after the fuck up) show the results and consequences of poor strategy, leadership and decision making. It's the job of the corp, of its leadership, of its decision makers to be capable of sifting through that noise - to pick up the right pulse - and thus identify what is working and what is not. Again, compared to other industries and other businesses, gaming is blessed as far as consumer engagement and feedback is concerned.
Anyways screwing up royally shows, in many ways, the consequences of not paying attention to these indicators properly, and the failure in the organization to incorporate that feedback into decision making. That language everyone understands.
If all a suit is going to do is put their head in the sand and only deal with curated polling from the polling firms these companies dole cash to... the data merchants on the data grift.... well... don't act surprised when shit hits the fan. You gotta have a pulse of the streets - always. You lose the streets or ignore the streets with reckless abandon... well you can only hold out for so long.
Metrics (i.e numbers) are literally an after-the fact indicator.
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