Out of the two newspapers that MS bought ads in, the Daily Mail has a reputation for being extremely non-credible from what I hear (if someone from the UK is here can they confirm?). The financial times appears to be a bit more balanced though. They ran the ad, but they also ran a story essentially arguing that what Bobby Kotick said about the UK tech industry dying if they don't approve the deal isn't accurate.
Subscribe to read
www.ft.com