Out of the two newspapers that MS bought ads in, the Daily Mail has a reputation for being extremely non-credible from what I hear (if someone from the UK is here can they confirm?). The financial times appears to be a bit more balanced though. They ran the ad, but they also ran a story essentially arguing that what Bobby Kotick said about the UK tech industry dying if they don't approve the deal isn't accurate.
Is the UK really becoming ‘Death Valley’ for global tech?
Microsoft’s $75bn Activision Blizzard deal needs to clear hurdles around the world
www.ft.com